Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. If Few's book is the deep dive, this is the practical checklist you can act on this afternoon. It walks through visual... UXPin Studio Blog Article · ~15 min read · Starting Up Dashboard Design Principles: The Definitive Guide UXPin
2. Video · ~18 min · Starting Up The beauty of data visualization David McCandless
3. Video · About 40 minutes · Starting Up Prioritizing Technical Debt as if Time and Money Matters Adam Tornhill
4. If you cannot yet get your agency or freelancers to ship weekly, the usual reason is the work reaches them half-defined. This... Designli Article · ~12 min read · Starting Up How to Write a Feature Brief: A Guide for Non-Technical SaaS Founders Keith Shields
5. A weekly ship cadence needs a container that resets every week on its own, otherwise the discipline lives in your head and... Linear Tool · Docs page plus free tool · Starting Up Cycles (Linear Docs) Linear
6. This is the rare show built entirely for founders who are shipping a product without being the one who writes the code. Host... Tech for Non-Techies Podcast · Ongoing, ~30 to 45 min episodes · Starting Up Tech for Non-Techies Sophia Matveeva
7. This is the fullest, most honest version of the Reid Hoffman line you have heard quoted ("if you're not embarrassed by the... Next Big Idea Club Essay · ~6 min read · Starting Up The Entrepreneur's Greatest Asset: Embarrassment Eric Ries
8. "Ship ugly" and "wait until it's good" are not the only two options, and this piece gives you the vocabulary to tell them... Eleken Article · ~8 min read · Starting Up MLP vs MVP: Which Should You Build First (and Why)? Eleken
9. This is the cleanest answer we have found to your exact question: it names five buckets a roadmap actually pulls from (new... Intercom Essay · Starting Up Where do product roadmaps come from? Paul Adams
10. Once you accept that not every bug earns roadmap time, you need a repeatable way to decide which ones do, and this piece lays... Plane Article · Starting Up Bug triage process: How to run it and what to prioritise Sneha Kanojia
11. This is the book that gives you a discipline for the problem: build only to test a specific hypothesis, then measure and learn... Crown Business Book · About 336 pages · Starting Up The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries
12. This is the rare sunset guide that walks through a real decision, Pendo retiring its own Trends report when usage fell to about... Pendo Article · About 8 minute read · Starting Up How to effectively remove and retire a feature from your product Mei Luo
13. Gupta's core argument is the mental unlock most founders need: teams are wired to add because launches get rewarded and... Product Growth (Aakash Gupta) Essay · About 15 minute read · Starting Up Addition by Subtraction: The Art of Killing Features Aakash Gupta
14. Patrick McKenzie is one of the clearest writers on the line between bespoke work and a repeatable product, and this essay maps... Kalzumeus Essay · Starting Up What Consulting Companies Can Learn From Product Companies Patrick McKenzie (patio11)
15. Written by a startup CTO, this is the clearest short piece on the exact shift you are facing: the moment it stops being just... Jake Spracher (startup CTO, ex-Apple) Article · 8 to 10 min read · Starting Up Code Review for Startups Jake Spracher
16. This is the rare piece that actually answers the numbers question instead of hand-waving. It tells you to build a pipeline of... justinmckelvey.com Article · ~20 min read · Starting Up Founder-Led Sales: Close Your First 50 Customers Justin McKelvey
17. When you are chasing your first 10 customers, you do not need Salesforce, you need one place to see who you contacted, who... Notion Marketplace Tool · Free Notion template · Starting Up Simple Sales CRM & Pipeline (Notion template) Laura Miller
18. Walbaum ran ops at Uber, Meta, and Rippling, so he writes from the exact judgment call in the question: when has the manual... The Operator's Handbook Article · Starting Up How to win by doing things that don't scale Torsten Walbaum
19. This is the real founder story behind the meme: Chesky and his cofounder flew to New York and knocked on hosts' doors, then... Masters of Scale Podcast · Starting Up Airbnb's Brian Chesky in Handcrafted (Masters of Scale) Reid Hoffman (host), with Brian Chesky
20. If the word selling makes you flinch, this essay meets you there. Roy is an engineer who reframes sales as problem solving with... Engineering Sales (Substack) Essay · Short read, roughly 10 minutes · Starting Up I'm Not a Sales Guy. I'm an Engineer Who Learned How to Sell David Roy
21. SaaSBoomi is the community of Indian SaaS founders, and its Deep-Dive episodes are founders talking plainly about how they... SaaSBoomi Podcast · Starting Up SaaSBoomi Podcast (A Founder's Deep-Dive) Suresh Sambandam
22. If you are tempted to get all 10 customers at once with a launch, this piece sets honest expectations using survey data from... Indie Hackers Article · ~8 min read · Starting Up What Results Can You Expect from a Product Hunt Launch? Vasyl Holiney
23. Video · Starting Up Why Startups Fail (with Tom Eisenmann, Harvard Business School) Tom Eisenmann, Harvard Business School
24. This is the tactical playbook for actually doing what the framing essays recommend: pick one city and one vertical, then... Sharetribe Marketplace Academy Article · Article, roughly 12 to 15 minutes · Starting Up Focus your marketplace on one city and one vertical Juho Makkonen (Sharetribe)

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