91 people

The people who actually do this

GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.

Everywhere India Global

Everything Positioning ICP Outbound Inbound & content PLG Enterprise sales Sales process Pricing Partnerships Retention & expansion GTM hiring RevOps Category design Community

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Sridhar Vembu Zoho · Tenkasi

Founder of Zoho, which sells to over 100 million users worldwide without venture funding or a heavy sales machine Zoho is the strongest working argument that price, product breadth and patience can substitute for a large sales and marketing budget. He is explicit about the tradeoffs: slower growth, no funding rounds to buy distribution, and a bet that owning the whole stack lets you undercut everyone permanently. PricingPositioningRetention & expansionCategory design

Srikrishnan Ganesan Rocketlane · Chennai

Built a category community before he had a product, and writes about customer onboarding as a revenue motion Preflight is a live case study in building an audience for a category before you have a product to sell into it, and he talks openly about how that community became the go-to-market. He is also one of the clearest voices on treating onboarding and implementation as revenue work rather than post-sale overhead. CommunityRetention & expansionCategory design

Avlesh Singh WebEngage · Mumbai

Writes candidly about hard pivots, pricing and selling enterprise software out of India, from a decade running WebEngage His interviews are unusually specific about the sequence most founders get backwards: how pricing decisions ended up dictating the product, and what changes when you move from selling to Indian companies to selling to enterprise buyers abroad. He is also frank about what a pivot costs a sales team mid-flight. Enterprise salesPricingRetention & expansion

Deepak Abbot indiagold · Delhi-NCR

Co-founder of indiagold and former SVP of growth and product at Paytm, writing publicly on Indian consumer distribution He is one of the few people who ran growth at Indian consumer scale and then went back to building from zero, so he writes about acquisition and retention with the constraints of Indian price points and payment rails baked in. His posts are heavy on numbers and cohort behaviour rather than tactics. ICPPLGRetention & expansionInbound & content

Karthik Rangappa Zerodha · Bengaluru

Built Zerodha Varsity, the clearest Indian case study in growing a category leader through free education instead of ads Zerodha grew to category leadership with almost no advertising spend, and Varsity is the machine that did it, so studying how Karthik structures the content, the depth ladder and the free-forever decision teaches inbound growth at a scale most content teams never reach. He also answers reader questions in public, which shows the feedback loop. Inbound & contentCategory designRetention & expansion

Shantanu Deshpande Bombay Shaving Company · Delhi-NCR

Founder of Bombay Shaving Company and host of The BarberShop, publishing candidly on D2C brand building in India He talks about the parts of D2C that pitch decks skip: why a category has to be built before a brand can be sold into it, what it costs to move from online-only to retail, and where the unit economics actually break. The podcast pushes other Indian founders into the same specifics. PositioningCategory designRetention & expansionPartnerships

Vikas Chawla Social Beat · Chennai

Co-founder of Social Beat, one of India's largest independent performance marketing firms for consumer brands He writes from inside large Indian media budgets, so his posts cover the things agencies usually keep quiet: which channel mixes hold up as spend scales, how vernacular and regional targeting change the maths, and where influencer spend earns out. It is the practitioner view of Indian performance marketing rather than the pitch deck view. Inbound & contentICPRetention & expansionPartnerships

Nithin Kamath Zerodha · Bengaluru

Co-founder of Zerodha, which became India's largest retail broker without an advertising budget He explains the trade offs behind a no-advertising growth model in the open: what pricing had to be true, what the product had to do to be worth talking about, and where referrals stop working. Very few founders at that scale publish the reasoning behind their distribution choices this plainly. Inbound & contentRetention & expansionCategory designPricing

How this list works

Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.

We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

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