Video · 18 min

How Seeq Runs a Multi-Cloud Marketplace Strategy as a Team of One | Cloud GTM XP

Seeq marketplace lead · Tackle Free Advanced

How Seeq Runs a Multi-Cloud Marketplace Strategy as a Team of One | Cloud GTM XP

Exactly the case you are deciding about: one person covering more than one cloud marketplace. She explains what the second and third listing cost her in effort and what they returned, which is the real answer to whether AWS is enough.

Watch on YouTube ↗

The question it answers

  1. Should we list on more than one cloud marketplace, or is AWS enough?

Read with it

  1. Explains the two things that make Azure worth the effort: customers can buy against an existing Microsoft agreement or cloud... Microsoft Learn Article · 8 min read Overview of Microsoft Marketplace for publishers Microsoft Learn
  2. The third cloud's own partner documentation, covering SaaS, VM and now AI agent listings, plus the billing integration work... Google Cloud Documentation Article · 10 min read Google Cloud Marketplace: offering your products Google Cloud Documentation
  3. The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for... Tackle Report · 25 min read The 2025 State of Cloud GTM Report Tackle
  4. AWS explaining its own co-sell machinery: business planning in Partner Central, partner matching, multi partner deals that... AWS Partner Network Blog Article · 9 min read Unlocking Synergies: Maximizing Co-Sell Opportunities with AWS Priya Bains
eChai Partner Brands The partnership →