Article · 8 min read

Overview of Microsoft Marketplace for publishers

Microsoft Learn Free Beginner

Explains the two things that make Azure worth the effort: customers can buy against an existing Microsoft agreement or cloud commitment, and your listing surfaces inside Microsoft 365, Dynamics and Power Platform.

  • Listing reaches customers across 141 geographies, with Microsoft handling tax in dozens of managed markets.
  • The real lever is that purchases can count toward a customer's Azure consumption commitment, which changes their budget math.
  • Offers surface inside Microsoft 365, Dynamics 365, Power Platform and the Azure portal, not just on the storefront.

The question it answers

  1. Should we list on more than one cloud marketplace, or is AWS enough?

Read with it

  1. The third cloud's own partner documentation, covering SaaS, VM and now AI agent listings, plus the billing integration work... Google Cloud Documentation Article · 10 min read Google Cloud Marketplace: offering your products Google Cloud Documentation
  2. The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for... Tackle Report · 25 min read The 2025 State of Cloud GTM Report Tackle
  3. AWS explaining its own co-sell machinery: business planning in Partner Central, partner matching, multi partner deals that... AWS Partner Network Blog Article · 9 min read Unlocking Synergies: Maximizing Co-Sell Opportunities with AWS Priya Bains
  4. Video · 18 min How Seeq Runs a Multi-Cloud Marketplace Strategy as a Team of One | Cloud GTM XP Seeq marketplace lead
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