Access, sales & scenarios
Accelerators, mentors, and selling to government and enterprise.
What founders use for access, sales & scenarios, ranked by how many answers lean on it.
- To sell to a smart-city SPV you have to understand it is a company under the Companies Act with its own board, its own tied... Ideas for India Article · 15 min read Special Purpose Vehicles for Smart Cities: A Question on Governance Persis Taraporevala
- The corrigendum is where the real tender lives after publication, and this piece is built around Indian procurement (CPPP, GeM,... TenderShark Article · 12 min read What is a corrigendum in tenders: meaning, types, and why missing one loses the bid TenderShark editorial
- This is the sharpest playbook for the exact thing your government buyer is asking for: define numerical success criteria... Amplify Partners Article · 18 min read The technical founder's guide to pilots and POCs Amplify Partners
- This is the budget-head check the answer hinges on, made concrete. It gives you a compatibility table with an explicit red flag... mean.ceo blog Essay · 15 min read Startups and Corporates: The Brutal Truth No Accelerator Will Tell You (the pilot trap) mean.ceo
- This is the clearest lawyer-grade walkthrough of the PPP-MII order as it actually bites: it defines Class-I (>=50% local... Nishith Desai Associates (Regulatory Hotline) Article · 15 min read Public Procurement Framework for Make in India, Revised to Strengthen Domestic Manufacturing Nishith Desai Associates
- Hardware founders have a clear MeitY component-by-component local-content formula; software founders have almost nothing, and... Nishith Desai Associates (Technology Law Hotline) Article · 18 min read Make in India: Demystifying the Applicability of Procurement Orders to Software Products Nishith Desai Associates
- This is the most concrete plain-English explainer of the STQC and BIS gate that most local-content writeups skip, and it maps... ArcisAI Article · 12 min read India CCTV Compliance 2026: BIS-ER and STQC Certification Explained ArcisAI
- This is the practical seller-side read on why you should chase a GeM rate contract instead of grinding one tender at a time:... Tenderbook Article · 10 min read Rate Contracts on GeM: How Buyers and Sellers Should Leverage Them in FY26 Tenderbook editorial team
- Read this from the vendor's side, as the exact blueprint for the switching cost you want to build. It spells out the mechanics:... Government Technology Insider Article · 8 min read The Real Cost of Vendor Lock-In: Why Government Needs Smarter Tech Partnerships Government Technology Insider
- This is the renewal craft with the numbers to back the whole thesis: it breaks down exactly why incumbents lose their seat at... Fed-Spend Article · 15 min read Federal Contract Recompete: How to Win Expiring and Renewal Pipeline Contracts Fed-Spend Intelligence
- This draws the exact line our answer cares about: an agent who explains the process or front-ends paperwork is legal, an agent... International Bar Association (IBA) Article · 12 min read Corruption Risks in the Use of Agents in Public Procurement in India International Bar Association
- When you do hire, this is the vocabulary for paying for auditable outcomes instead of a vague retainer for influence. It... Deltek Article · 10 min read Consulting Pricing Models: Fixed-Fee vs Retainer vs Outcome-Based Deltek
- Before you flip, read the honest counterweight: this Inc42 feature reports why founders flip (enterprise customers prefer US... Inc42 Article · 15 min read Is Y Combinator Causing Long-Term Damage To India's Tech Economy? Inc42 staff
- This is the teardown you actually want: three real cold emails rewritten line by line by a former VP of Sales, with the weak... 30 Minutes to President's Club Article · 10 min read 3 Cold Emails That Cut Through The Noise (Before vs After) Armand Farrokh
- Your first line has to reference a real trigger event, and this is the catalogue of what counts (funding rounds, a new VP hire,... PhantomBuster Article · 15 min read 2026's Best B2B Sales Triggers: 35+ Events to Fill Your Pipeline PhantomBuster
- This is the piece that speaks to the part every global playbook skips: you are emailing US and EU buyers from an Indian domain.... MailTact Article · 9 min read How Indian B2B SaaS Teams Can Succeed With Outbound: Lessons From Real Campaigns MailTact
- Kellogg (ex-CEO Host Analytics, ex-CMO Salesforce, board-level SaaS operator) makes exactly the argument in our answer, and... Kellblog Article · 15 min read Who To Hire As The First Salesperson In Your Startup Dave Kellogg
- This is the practical companion to the 'who' question: it says hire only once founder-led sales works well enough that someone... Sierra Ventures (Ascend) Article · 12 min read How to Hire a Startup's First Sales Hire: Skills, Pitfalls, and a Plan Sierra Ventures
- It walks a worked example where an '$8M exit' headline collapses to roughly $1.9M net in the founder's pocket once you run the... Value Add VC Article · 12 min read Acqui-Hire Deals: How They're Structured and What Founders Actually Get Value Add VC
- A repeat founder who sat on both sides of the table lays out how to run a lightweight seller-led process at early stage, and... First Round Review Article · 25 min read How to Sell Your Startup: The Complete Guide to Running an M&A Process as a Founder First Round Review (with Daniel Debow)
- The India-specific reality the global pieces skip: how Indian acqui-hire consideration gets split across upfront cash, salary... GrowthPal Article · 10 min read Acqui-hiring a Startup in India: How Deals Are Currently Valued GrowthPal
- This is the research that proves your instinct right: analyzing 2.5 million recorded sales calls, Dixon and McKenna found 40 to... The JOLT Effect Article · 15 min read The JOLT Effect: How High Performers Overcome Customer Indecision Matthew Dixon and Ted McKenna
- This is the tactical companion to the JOLT diagnosis: it gives you word-for-word language to reopen a dead thread without... Mixmax Article · 10 min read Why Deals Stall After Discovery and How to Prevent It Mixmax
- This is the concrete forecasting method behind the opinionated answer: it walks through pipeline count times win rate times... Weflow Article · 15 min read Bottom-Up Sales Forecasting: Formula, Examples, and Process Weflow
The questions
Incubators, accelerators & competitions 21
Get in, get funded, get connected.
Should I join an incubator or an accelerator, and which one?
3 →
My college has an E-Cell and an incubator, how do I actually use them?
2 →
Which incubators and accelerators give grant money, not just space and mentorship?
4 →
How do I get into YC or a top accelerator, what do they actually look for?
3 →
Is the equity an accelerator takes worth it?
3 →
All 21 questions in Incubators, accelerators & competitions →
Selling to government 21
GeM, tenders, and the public-sector playbook.
How do I actually sell to the government, where do I find the buyers?
3 →
What is GeM and how do I get my product listed on it?
2 →
How do government tenders and procurement actually work for a tiny startup?
3 →
Do I need certifications or empanelment to sell to a ministry?
2 →
I'm a DPIIT-recognised startup, what procurement relaxations do I actually get?
3 →
All 21 questions in Selling to government →
Selling to enterprises (B2B) 21
Land your first big logo.
How do I land my first enterprise customer when nobody has heard of us?
3 →
How long is a B2B sales cycle and how do I not run out of money waiting?
3 →
Who do I actually sell to inside a big company, and how do I find the decision-maker?
3 →
They want a free pilot, should I do it?
3 →
Should I use design partners, and how do I structure the deal?
3 →
All 21 questions in Selling to enterprises (B2B) →
Mentors, advisors & network 21
Find the people who accelerate you.
My network is all corporate colleagues, how do I actually meet founders and investors?
3 →
Can I build a serious startup from outside the big startup hubs, or do I have to move to Bangalore?
3 →
How do I find a mentor or advisor who will actually help me, not just add a logo to my deck?
2 →
How much equity should I give a startup advisor?
1 →
How do I actually ask someone to mentor or advise me without it being awkward?
2 →
All 21 questions in Mentors, advisors & network →
eChai Partner Brands
The partnership →