Grow & market

Channels, metrics, and loops that turn early traction into growth.

What founders use for grow & market, ranked by how many answers lean on it.

  1. Video · ~45 min Jatin Chaudhary on Building Global Startup Communities with eChai Ventures KU Podsquad (guest: Jatin Chaudhary)
  2. Video · about 1 hour Mastering onboarding | Lauryn Isford (Head of Growth at Airtable) Lenny Rachitsky and Lauryn Isford
  3. Godin's argument in this short talk is the answer to half the question: in a crowded market, the product itself has to be... TED (TED2003) Video · 17 min How to get your ideas to spread Seth Godin
  4. YC's David Lieb walks through cohort retention: watching each week's new users and asking how many actually come back. For a... Y Combinator Startup School Video · ~20 min How To Improve Cohort Retention David Lieb

The questions

Growth fundamentals & metrics 18

Measure what matters, grow what compounds.

What growth metrics should I actually track as an early-stage startup? 3 → How do I know if I have product-market fit before I try to grow? 2 → What is a growth loop and why is it better than a funnel? 2 → What are the 'four fits' I need before growth compounds? 2 → How should I set up a simple growth model or dashboard? 3 → All 18 questions in Growth fundamentals & metrics →
Paid acquisition basics 18

Buy customers profitably, or don't buy them.

Should I even be running paid ads at this stage? 2 → How do I know if my paid ads are actually profitable? 2 → What makes a paid ad actually convert? 2 → How do I pick which paid channel to start with? 2 → How much budget do I need to test a paid channel properly? 2 → All 18 questions in Paid acquisition basics →
Social media & personal brand 18

Build an audience before you need one.

Why should I build a personal brand as a founder? 2 → Which platform should I focus on to build an audience? 2 → What should I actually post if I'm not a natural writer? 2 → How do I turn an audience into actual customers or signups? 2 → How long does it take for content and personal brand to pay off? 2 → All 18 questions in Social media & personal brand →
Community-led growth 18

Turn users into a movement.

What is community-led growth and is it right for my startup? 2 → How do I start a community from zero? 3 → How do I solve the cold-start / chicken-and-egg problem for a network or community? 2 → How do I keep a community engaged instead of dead? 2 → How do I tie community to real business outcomes? 2 → All 18 questions in Community-led growth →
Retention, referral & virality 18

Keep them, and let them bring friends.

Why is retention more important than acquisition? 2 → How do I actually improve retention and make my product habit-forming? 2 → When should I build a referral program? 2 → Is my product going to go viral, and how do I make it more shareable? 2 → How do I measure and analyze retention properly? 2 → All 18 questions in Retention, referral & virality →
eChai Partner Brands The partnership →