Grow & market

Channels, metrics, and loops that turn early traction into growth.

What founders use for grow & market, ranked by how many answers lean on it.

  1. Video · About 95 minutes (North Star segment near 1:19:21) The original growth hacker reveals his secrets | Sean Ellis (author of "Hacking Growth") Sean Ellis, interviewed by Lenny Rachitsky
  2. Video How to Use PostHog: Step-by-Step Guide for Product Analytics & Session Replay PostHog
  3. Video · About 35 minutes Building a Growth Machine (Relay Ventures CEO Summit 2018) Brian Balfour
  4. Video Nine Business Models and the Metrics Investors Want Anu Hariharan
  5. Video Startup Pricing 101 Kevin Hale
  6. Video Facebook Ads Learning Phase Explained Hernan Vazquez
  7. Video · Roughly 15 minutes Facebook vs Google Ads: Which is Best? Ben Heath
  8. Video · About 10 minutes The REAL Reason Your Facebook Ads Are Not Converting (And How To Fix It) Adam Erhart
  9. Video · ~15 min 5 Ad Angles To Test With Facebook Ads Nick Theriot
  10. Video · Podcast style conversation, roughly 30 to 45 minutes Measuring Top of Funnel and Incrementality Testing with Zach Epstein from Haus Haus (Zach Epstein)
  11. Video · ~10 min Instant Form Ads Vs Landing Pages... Which Is Better? Konstantin
  12. Video · About 30 minutes How to Get Users and Grow Gustaf Alstromer
  13. Video · ~15 min How to CRUSH Facebook Ads with a Small Budget in 2026 Ben Heath
  14. Video · About 40 to 50 minutes Facebook Ads FULL Tutorial & Course for Beginners Ben Heath
  15. Video · short YouTube tutorial How to Track Influencer Marketing Sales and Conversions Using Google Analytics YouTube creator (channel shown on the video page)
  16. Video · Short walkthrough video How To NEVER Get A Disabled Facebook Ad Account In 2025 YouTube
  17. Most advice treats camera fear as a mindset problem, but the discomfort is often physical, and this piece meets you there. It... Descript Video How to overcome your fear of being on camera Brenton Zola
  18. Video · ~10 min How to Sell Without Being Salesy Marie Forleo
  19. Video How to grow on LinkedIn with this 3 step system Justin Welsh
  20. Video How I use AI to save 10+ hours per week Ali Abdaal
  21. Video · Around 15 minutes How to Batch Content for YouTube (3 Months of Content in 2 Weeks!) Vanessa Lau
  22. Video 30 Days of 64 Pieces of Content by Gary Vaynerchuk Gary Vaynerchuk
  23. Video · About 15 minutes Alex Hormozi's Content Strategy (REVEALED) Alex Hormozi
  24. Video · ~40 min talk Giants: David Spinks on Building Your Online Community David Spinks

Show the next 24

The questions

Growth fundamentals & metrics 18

Measure what matters, grow what compounds.

What growth metrics should I actually track as an early-stage startup? 3 → How do I know if I have product-market fit before I try to grow? 2 → What is a growth loop and why is it better than a funnel? 2 → What are the 'four fits' I need before growth compounds? 2 → How should I set up a simple growth model or dashboard? 3 → All 18 questions in Growth fundamentals & metrics →
Paid acquisition basics 18

Buy customers profitably, or don't buy them.

Should I even be running paid ads at this stage? 2 → How do I know if my paid ads are actually profitable? 2 → What makes a paid ad actually convert? 2 → How do I pick which paid channel to start with? 2 → How much budget do I need to test a paid channel properly? 2 → All 18 questions in Paid acquisition basics →
Social media & personal brand 18

Build an audience before you need one.

Why should I build a personal brand as a founder? 2 → Which platform should I focus on to build an audience? 2 → What should I actually post if I'm not a natural writer? 2 → How do I turn an audience into actual customers or signups? 2 → How long does it take for content and personal brand to pay off? 2 → All 18 questions in Social media & personal brand →
Community-led growth 18

Turn users into a movement.

What is community-led growth and is it right for my startup? 2 → How do I start a community from zero? 3 → How do I solve the cold-start / chicken-and-egg problem for a network or community? 2 → How do I keep a community engaged instead of dead? 2 → How do I tie community to real business outcomes? 2 → All 18 questions in Community-led growth →
Retention, referral & virality 18

Keep them, and let them bring friends.

Why is retention more important than acquisition? 2 → How do I actually improve retention and make my product habit-forming? 2 → When should I build a referral program? 2 → Is my product going to go viral, and how do I make it more shareable? 2 → How do I measure and analyze retention properly? 2 → All 18 questions in Retention, referral & virality →
eChai Partner Brands The partnership →