Brand, web & content

Name it, say what it does, and put up a site that earns trust.

What founders use for brand, web & content, ranked by how many answers lean on it.

  1. Alexandra Watkins wrote the book on naming, and here she explains in plain terms why a name that people have to stop and spell... Ebaqdesign / On Branding Podcast Video · ~50 min interview How To Create Brand Names with Alexandra Watkins (On Branding Podcast) Arek Dvornechuck (host), Alexandra Watkins (guest)
  2. Video · video How to name your startup: David Placek, named Vercel, Azure and BlackBerry Scaling DevTools
  3. Video · short explainer How to Choose the Right Domain Name for SEO (And Avoid Big Mistakes) YouTube
  4. Video · 76 minutes Learn Copywriting in 76 Minutes Harry Dry
  5. Video · about 43 minutes Responsive design made easy Kevin Powell
  6. Video · Short YouTube comparison Which Platform Wins? Framer vs Webflow Full Comparison YouTube
  7. Video Designing for the Next Billion (Droidcon NYC 2016) Raveesh Bhalla
  8. Most branding advice is one designer's taste, this is the opposite: a short, research-backed walkthrough from Nielsen Norman... Nielsen Norman Group Video · About 3 minutes Trustworthiness in Web Design: 4 Credibility Factors (Video) Aurora Harley
  9. Video · short talk Dave Gerhardt's Top Advice on Building a Founder Brand in 2025 Dave Gerhardt
  10. Video · ~15 min The Strategy for Rebranding Our $40M Company Kit (Nathan Barry)
  11. Video · Short tutorial (under 20 minutes) Figma Logo Design Tutorial for Beginners (Step-by-Step) TEDKSTUDIO
  12. Video · About 16 minutes How to clarify your message so people listen (TEDxNashville) Donald Miller
  13. Video · Short video, roughly 15 to 20 minutes How to Write A Landing Page That Converts Alex Cattoni
  14. Video · ~5 min Write like you speak! Dr Clare Lynch (Doris & Bertie Writing School)
  15. Video · About 60 minutes Landing Page Critiques (Masterclass) Demand Curve
  16. Video · Short YouTube video I tried ChatGPT. Here's what happened... Alex Cattoni
  17. Video · 37 min The YouTube Playbook in 37 Minutes Colin and Samir
  18. Video Technical SEO Best Practices for Beginners (Ahrefs SEO Course 4.2) Ahrefs
  19. Video · about 5 min Topic Clusters: The Next Evolution of Content Strategy HubSpot
  20. Julian Goldie is a long-time SEO who walks through his actual human-plus-AI process on video: start with something real you... Julian Goldie SEO Video Claude AI SEO Workflow: How I Rank Across Google and AI Search Julian Goldie
  21. Video · about 7 min Sitemaps in Search Console (Google Search Console Training) Daniel Waisberg
  22. Video · about 12 minutes Rethinking the GaryVee Content Model With Team Gary Vee (DailyVee 664) Gary Vaynerchuk

The questions

Naming your startup & domains 18

A name you can spell, say, and own.

How do I come up with a good name for my startup? 3 → Do I really need a .com domain, or is .io / .co / .in fine? 2 → What kinds of startup names exist and which type should I pick? 2 → How do I check if a name is legally free to use in India (trademark)? 2 → How do famous startups actually get their names, any real examples? 2 → All 18 questions in Naming your startup & domains →
Website & landing page 18

Look real, load fast, ship today.

What should actually go on my startup's landing page? 2 → How do I build a landing page fast without knowing how to code? 2 → Why isn't my landing page converting visitors into signups? 2 → How much should I spend on a website before I have customers? 2 → Do I need a full multi-page website or is a single landing page enough? 2 → All 18 questions in Website & landing page →
Branding & visual identity 18

Look like a company people trust.

What does 'branding' actually mean for an early-stage startup? 2 → How do I position my startup so people instantly 'get' it? 2 → Do I need to hire a designer for a logo, or can I DIY it? 2 → How did Indian brands like Zerodha build trust without huge ad budgets? 2 → How do I create a consistent visual identity (colours, fonts) without a designer? 2 → All 18 questions in Branding & visual identity →
Copywriting & messaging 18

Say what it is in words a customer would use.

How do I write copy that explains what my product does clearly? 2 → What are the rules of good marketing copy? 2 → How do I write a headline / value proposition that grabs attention? 1 → How do I find the exact words my customers use to describe their problem? 2 → How do I structure a message so customers care (story / framework)? 2 → All 18 questions in Copywriting & messaging →
Content & SEO foundations 18

Get found by the people already searching.

What is SEO and do I even need it as an early-stage startup? 2 → How do I do keyword research to find what my customers search for? 2 → What are the basic on-page SEO things I must get right? 2 → How do I get started with content marketing without a big team? 2 → How long does SEO take to actually bring in traffic? 2 → All 18 questions in Content & SEO foundations →
eChai Partner Brands The partnership →