Build the product

What founders use for build the product, ranked by how many answers lean on it.

1. Majors argues that instead of piling on pre deploy gates, you invest in fast deploys, good observability, and quick rollback so... Honeycomb Blog Article · 12 min read I Test in Production Charity Majors
2. Flags let you merge and deploy unfinished or risky work while keeping it switched off, so you avoid long lived branches and can... martinfowler.com Article · 30 min read Feature Toggles (aka Feature Flags) Pete Hodgson
3. Once a second person is committing, the first real risk is two branches drifting apart, and this essay explains the one habit... martinfowler.com Article · 30 min read Continuous Integration Martin Fowler
4. A focused reference on the simplest branching model that works for small teams: short lived branches off one trunk, merged... trunkbaseddevelopment.com Article · Reference site Trunk Based Development Paul Hammant
5. The most practical single lever for making code review fast and painless is keeping each change small, and Google's guide... Google Engineering Practices Article · 10 min read Small CLs Google
6. Founders often swing between rubber stamping and nitpicking every line, and this sets a sane bar: approve once the change... Google Engineering Practices Article · 10 min read The Standard of Code Review Google
7. When a deploy breaks and it is no longer just you, how you react sets the culture for years, and this chapter makes the case... Google SRE Book Article · 20 min read Postmortem Culture: Learning from Failure Google SRE
8. This short principle explains why separating the build, the release, and the run steps gives you clean versioned releases you... 12factor.net Article · 5 min read Build, release, run (The Twelve-Factor App) Adam Wiggins
9. A real company shows exactly how it opened its roadmap to users as a public board organized by stage, with voting and comments,... Buffer Article Introducing Buffer's Transparent Product Roadmap Jim Hitch
10. A frank product manager take arguing that sharing roadmaps often hurts more than it helps, and offering a lighter alternative:... SaaS Product Chat (saaspm.com) Article Should I Publicly Share a SaaS Startup's Product Roadmap? SaaS Product Chat (saaspm.com)
11. A discussion among small, bootstrapped founders wrestling with this exact decision, so you get lived experience rather than a... Indie Hackers Thread Thoughts on making your roadmap public? Indie Hackers
12. A practical how to for the mechanics once you have decided to share: what to include, what to hold back, and how to keep it... ProdPad Article The Public Roadmap: Why You Need One, and How to Create It Megan Saker
13. The original short argument for replacing a list of features with a set of outcomes, which is the core mindset shift behind... Product Talk (Teresa Torres) Article Drop Feature-Based Product Roadmaps Teresa Torres
14. Built around picking one Highlight per day and defending it, which maps cleanly onto shipping one small thing in every build... Jake Knapp and John Zeratsky Book · Book, ~300 pages Make Time: How to Focus on What Matters Every Day Jake Knapp and John Zeratsky
15. A collection of what founders and operators actually do to protect time, including treating the calendar as a strategy document... Lenny's Newsletter Article · Long-form newsletter post Time management techniques that actually work Lenny Rachitsky
16. Barry built his career on a daily writing streak, and his story is the clearest argument for shipping one small thing every day... Nathan Barry Essay · ~1,200 words The commitment that changed my career Nathan Barry
17. Solo weekly shipping is a long game, and this short essay makes the case that endurance, showing up week after week, is what... Nathan Barry Essay · ~1,000 words Endure long enough to get noticed Nathan Barry