Growth & Marketing

How do I moderate my community and set ground rules without making it feel corporate and stiff?

A starting point

Keep the written rules short and human (be useful, no spam, no pitch-slapping) and enforce them through how you behave more than through a rulebook. Handle problems in DMs first and in public only when you need to signal the norm, because a heavy public crackdown chills everyone. Culture is set by what you celebrate and what you quietly remove, so reward good posts loudly and delete bad ones without drama.

Go deeper

Hand-picked from around the web, each with a note on why it earns your time.

3 resources 3 link-checked Read Use

Read

📄 Article

✓ Link checked Free Beginner

Why we picked it FeverBee is the most credible voice on running online communities, and this piece makes the honest case that written guidelines rarely reach the people who cause problems, so the tone comes from what your moderators actually model. That is the exact reframe you need: stop drafting a rulebook nobody reads and decide what behavior you want to make visible. A starting point for keeping moderation light without letting the space go feral.

Community Guidelines

From FeverBee by Richard Millington (FeverBee) 8 to 10 min read

The people who read your rules are almost never the ones who break them, so guidelines alone do little to shape behavior.
Moderators set the tone by example: what you highlight, reply to, and reward teaches members what this space is.
Decide the culture you want first, then let a small set of visible norms carry it instead of a long formal policy.

Open feverbee.com →

✍️ Essay

✓ Link checked Free Intermediate

Why we picked it Shirky's classic essay is the deepest argument for why a community's real norms come from how the group behaves and how the space is designed, not from the rules you post. It explains why culture forms early and why enforcement alone cannot save a space that has lost its shared sense of what it is. A longer read, but it reframes moderation as shaping behavior and belonging rather than policing text.

A Group Is Its Own Worst Enemy

From shirky.com by Clay Shirky 25 to 30 min read

Norms emerge from group behavior and structure (who belongs, what the space protects), not from written policy alone.
Culture sets early and is hard to reverse, so the behavior you model and defend in the first weeks tends to stick.
Healthy communities need a defensible core and a sense of membership, not just a longer list of rules.

Open shirky.com →

Use

📋 Template

✓ Link checked Free Beginner

Why we picked it This is a short, plain-language code of conduct adopted by thousands of communities (including nine of the ten largest open source projects), and its interactive builder lets you fill in your own values, reporting contact, and enforcement steps in a few minutes. It reads like a shared understanding between people, not a legal document, so it is a clean starting point you can trim rather than a corporate policy you have to soften. Treat the generated text as a first draft in your own voice, not a verdict.

Contributor Covenant: A Code of Conduct for Digital Communities

From Contributor Covenant by Organization for Ethical Source 1 page, interactive builder

A ready, human-sounding baseline you can customize instead of writing rules from a blank page.
The builder forces the two things people forget: who to contact and what actually happens when a line is crossed.
It is a starting draft to edit down to your community's tone, not a document to paste in whole.

Open contributor-covenant.org →