Brand, Web & Presence
Content & SEO foundations
Get found by the people already searching.
What is SEO and do I even need it as an early-stage startup?
SEO is making your site show up when people search for what you solve, free, compounding traffic over time. It's worth it if your customers activel...
How do I do keyword research to find what my customers search for?
Start with the problems your customers describe, then use a keyword tool (Ahrefs, or free ones like Google Keyword Planner) to find real search ter...
What are the basic on-page SEO things I must get right?
Put your target keyword in the title tag, H1, URL, and naturally in the content; write a compelling meta description; make the page fast and mobile...
How do I get started with content marketing without a big team?
Write the handful of articles that answer the exact questions your best customers ask before buying, depth beats volume. Publish where your audienc...