We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Brand, web & content

Content & SEO foundations

Get found by the people already searching.

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What is SEO and do I even need it as an early-stage startup? SEO is making your site show up when people search for what you solve, free, compounding traffic over time. It's worth it if your customers activel... Beginner 2 resources → How do I do keyword research to find what my customers search for? Start with the problems your customers describe, then use a keyword tool (Ahrefs, or free ones like Google Keyword Planner) to find real search ter... Intermediate 2 resources → What are the basic on-page SEO things I must get right? Put your target keyword in the title tag, H1, URL, and naturally in the content; write a compelling meta description; make the page fast and mobile... Intermediate 2 resources → How do I get started with content marketing without a big team? Write the handful of articles that answer the exact questions your best customers ask before buying, depth beats volume. Publish where your audienc... Beginner 2 resources → What are the most common SEO mistakes early founders make that quietly kill their traffic? The big ones: chasing high-volume keywords you can never rank for, publishing thin pages nobody links to, blocking your own site in robots.txt, and... Intermediate 3 resources → Should I use AI to write my blog posts, and will Google penalize me for it? Google doesn't penalize AI content as such, it penalizes unhelpful content whether a human or a machine wrote it. AI is fine as a drafting and rese... Intermediate 3 resources → What's the minimum SEO I should set up on day one when launching a new product page? Get a clear title tag with your main keyword, a compelling meta description, one H1, clean readable URLs, fast load, mobile-friendly layout, and su... Beginner 3 resources →
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