We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Brand, web & content

Content & SEO foundations

Get found by the people already searching.

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How do I do keyword research to find what my customers search for? Start with the problems your customers describe, then use a keyword tool (Ahrefs, or free ones like Google Keyword Planner) to find real search ter... Intermediate 2 resources → How long does SEO take to actually bring in traffic? Realistically months, often 6-12, before content ranks and traffic compounds, it's a long game with a big payoff, not a quick win. Set the foundati... Beginner 2 resources → How do I build content and an audience the Indian way, like the founders who do it well? India's sharpest founders build audiences by teaching in public, think Zerodha's Varsity or founder-led YouTube and LinkedIn. Pick one platform, sh... Intermediate 2 resources → How do I rank when big players and aggregators dominate every keyword I want? Stop fighting them on head terms and go after specific long-tail questions they're too broad to answer well. A small site wins on depth, freshness,... Advanced 3 resources → Is it worth writing in Hindi or regional languages for SEO, or should I stick to English? If your customers search in Hindi or a regional language, English content will never reach them no matter how good it is. Regional-language search ... Advanced 3 resources → How do I get backlinks when nobody has heard of my startup yet? Forget buying links or begging strangers. Early on, links come from things you'd do anyway: writing genuinely useful posts people cite, guest writi... Intermediate 3 resources → How do I measure if my content is actually working, beyond just watching pageviews? Pageviews flatter you and tell you nothing. Track which pieces bring people who sign up, book calls, or buy, and which keywords you're climbing for... Intermediate 3 resources → How is SEO changing with AI answers and ChatGPT, and should I even care as a small founder? AI answer engines now sit between searchers and your site, so some clicks vanish, but they also cite sources, and being the clear, well-structured ... Advanced 3 resources →
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