We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city

Brand, web & content

Content & SEO foundations

Get found by the people already searching.

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What is SEO and do I even need it as an early-stage startup? SEO is making your site show up when people search for what you solve, free, compounding traffic over time. It's worth it if your customers activel... Beginner 2 resources → How do I do keyword research to find what my customers search for? Start with the problems your customers describe, then use a keyword tool (Ahrefs, or free ones like Google Keyword Planner) to find real search ter... Intermediate 2 resources → How do I get started with content marketing without a big team? Write the handful of articles that answer the exact questions your best customers ask before buying, depth beats volume. Publish where your audienc... Beginner 2 resources → How long does SEO take to actually bring in traffic? Realistically months, often 6-12, before content ranks and traffic compounds, it's a long game with a big payoff, not a quick win. Set the foundati... Beginner 2 resources → Should I write blog posts or make YouTube videos to get found first? Pick the format you can sustain weekly for a year, because both compound slowly and neither works if you quit at month three. If you already talk w... Beginner 3 resources → What are the most common SEO mistakes early founders make that quietly kill their traffic? The big ones: chasing high-volume keywords you can never rank for, publishing thin pages nobody links to, blocking your own site in robots.txt, and... Intermediate 3 resources → How do I get backlinks when nobody has heard of my startup yet? Forget buying links or begging strangers. Early on, links come from things you'd do anyway: writing genuinely useful posts people cite, guest writi... Intermediate 3 resources → How do I measure if my content is actually working, beyond just watching pageviews? Pageviews flatter you and tell you nothing. Track which pieces bring people who sign up, book calls, or buy, and which keywords you're climbing for... Intermediate 3 resources → What's the minimum SEO I should set up on day one when launching a new product page? Get a clear title tag with your main keyword, a compelling meta description, one H1, clean readable URLs, fast load, mobile-friendly layout, and su... Beginner 3 resources → Should I bother with SEO if my whole customer base finds startups on LinkedIn and WhatsApp, not Google? If your buyers genuinely discover and decide inside LinkedIn and WhatsApp groups, pouring months into Google SEO is the wrong bet, at least first. ... Intermediate 3 resources →

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