Understand your customers
Talking to customers & user research
Learn the truth without leading the witness.
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How do I recruit and interview my competitor's customers without it getting weird or them shutting down?
Competitor customers are gold because they've already paid to solve the problem, and their complaints are your roadmap. As a starting point, approa...
How do I keep learning from customers after launch instead of only doing research once at the start?
Research isn't a phase you finish, it's a channel you keep open, because your customers and their problems keep moving. As a starting point, wire f...
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