Understand your customers
Talking to customers & user research
Learn the truth without leading the witness.
Showing 6 of 18 questions. Clear filters
How do I talk to customers without them just telling me what I want to hear?
Stop pitching and start interrogating their past. Ask about what they actually did last time the problem hit, what it cost them, and what they trie...
Where do I find people to interview when I have zero audience?
Start with the person you already know who has the problem, then ask each interviewee for two intros. Go where the customer already hangs out, nich...
How do I show a prototype to users without biasing their reaction?
Hand it over, give them a goal, and shut up. Don't narrate or explain, watch where they get stuck, what they ignore, and what they say out loud. Th...
How do I do user research when I'm building something nobody has seen before and can't describe what they want?
People are terrible at imagining products, but they are excellent at describing their current struggles, so research the struggle, not the solution...
How many customer conversations should I do before I start building versus building a rough version to learn faster?
There's no magic number, but the honest rule is: keep interviewing until you can predict the answers, and switch to building the moment talk stops ...
As a solo technical founder who hates sales calls, how do I do user research without it draining me every week?
You don't have to become an extrovert, you have to make research a small, repeatable habit instead of a dreaded event. As a starting point, batch t...
eChai Partner Brands
The partnership →
