We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 721 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Talking to customers & user research

Learn the truth without leading the witness.

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Where do I find people to interview when I have zero audience? Start with the person you already know who has the problem, then ask each interviewee for two intros. Go where the customer already hangs out, nich... Beginner 24 resources → How do I get honest answers when the person I'm interviewing is a friend or someone in my network? Friends want you to succeed, so they will soften everything, which is the opposite of what you need. As a starting point, frame the conversation ar... Beginner 24 resources → What are the questions that quietly ruin an interview by leading the person to the answer I want? The killers are hypotheticals and pitches disguised as questions: "Would you use an app that...", "Don't you hate it when...", "How much would you ... Beginner 23 resources →
eChai Partner Brands The partnership →