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Starting Up › Talking to customers & user research
Customers & Research

Talking to customers & user research

Learn the truth without leading the witness.

Level All Beginner Intermediate
Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Technical Solo Founder Non-Technical Founder Domain Expert Tier-2/3 India Founder
How do I run customer discovery as an Indian founder building for Indian users? The frameworks are global but the field is local: Indian buyers often say 'yes, nice' to your face and never pay, so watch what they do, not what t... Intermediate 2 resources →

Starting Up is one corner of eChai. The founders reading this also meet at events across 25+ cities, show what they're building on Demo Day, and trade books and podcasts worth your time.

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