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Ahrefs

2 resources from Ahrefs we point founders to, and the questions each answers.

📄 Article
Free Beginner

SEO Basics: Beginner's Guide to SEO Success

From Ahrefs by Joshua Hardwick (Ahrefs) 30 min read

Why we picked it

Ahrefs' official, regularly-updated SEO fundamentals guide, a canonical primary source, not blogspam, covering the five things that actually matter.

  • The five pillars: keyword research, content, on-page, links, technical
  • Set up site structure, URLs and Search Console early
  • Track organic traffic and rankings to know what's working
Open ahrefs.com →
Answers What is SEO and do I even need it as an early-stage startup? How do I do keyword research to find what my customers search for? What are the basic on-page SEO things I must get right? How do I get started with content marketing without a big team? How long does SEO take to actually bring in traffic?
📄 Article
Free Intermediate

Keyword Research: The Beginner's Guide by Ahrefs

From Ahrefs by Sam Oh (Ahrefs) 25 min read

Why we picked it

The definitive beginner walkthrough of finding and prioritising keywords, from the tool most SEOs actually use, authoritative and practical.

  • Start from customer problems, then find real search terms
  • Prioritise low-competition, high-intent keywords first
  • Match search intent, give searchers what they came for
Open ahrefs.com →
Answers What is SEO and do I even need it as an early-stage startup? How do I do keyword research to find what my customers search for? What are the basic on-page SEO things I must get right? How long does SEO take to actually bring in traffic?