📖 Book
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Beginner
When you have no budget, the worst move is to pour your limited time into a channel that was never going to work for your product. Traction gives you all nineteen ways a startup can reach customers and a simple way (the Bullseye framework) to bet on two or three worth testing first. Treat it as a menu and a method, not a verdict: your free channels will come from this list, you just have to find the ones that fit you.
Traction: How Any Startup Can Achieve Explosive Customer Growth
From Portfolio (Penguin Random House) by Gabriel Weinberg and Justin Mares
- Most startups die from no distribution, not a weak product, so give traction real time, not leftover time.
- There are nineteen channels (content, SEO, communities, PR, sales, and more), and most founders ignore the ones that would actually work for them.
- Bullseye: brainstorm across all channels, rank them, then run cheap tests on your top few instead of guessing.
