Ideas & Opportunity

Market size & timing

Is it big enough, and why now?

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How do I size a market for India specifically when data is messy? Ignore the '1.4 billion people' headline; the real spendable market in India is a fraction of that. Use frameworks like Blume's India1/India2/India... Advanced 3 resources → How do I size a market I want to sell to businesses outside the big Indian startup hubs? Public data thins out fast once you leave the metros, so build the number from the ground: count the actual businesses (GST registrations, industry... Intermediate 3 resources →