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Marketing Examples

4 resources from Marketing Examples we point founders to, and the questions each answers.

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✓ Link checked Free Beginner

A tight, example-driven breakdown of naming approaches from one of the best practical marketing writers online, memorable and immediately usable.

Four (not boring) ways to name a new product

From Marketing Examples by Harry Dry 5 min read

Personify it with a human name, or name it what people say when they use it
Pull out an adjective, or name it after the job to be done
Concrete, sayable names beat abstract 'meaningful' ones

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Answers How do I come up with a good name for my startup? What kinds of startup names exist and which type should I pick? How do famous startups actually get their names, any real examples?

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✓ Link checked Free Beginner

The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every section.

The step-by-step guide to landing pages that convert

From Marketing Examples by Harry Dry 15 min read

Above the fold: title, subtitle, visual, social proof, CTA
Below the fold: features vs objections, proof, FAQ, second CTA, founder note
Clarity over cleverness, a caveman should grunt back what you offer

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Answers What should actually go on my startup's landing page? Why isn't my landing page converting visitors into signups? How much should I spend on a website before I have customers? Do I need a full multi-page website or is a single landing page enough? How do I make my site look trustworthy and professional on a tiny budget? How do I write copy that explains what my product does clearly?

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✓ Link checked Free Beginner

Watching a pro rewrite real, messy landing pages teaches copywriting faster than any theory, free, concrete, before-and-after learning.

Landing page rewrites with a pro copywriter

From Marketing Examples by Harry Dry & Annie Maguire 10 min read

Learn by studying before/after rewrites of real pages
See vague corporate copy turned into specific, visual claims
Apply the patterns to your own page, then rewrite again

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Answers How do I learn copywriting quickly without a marketing background?

📄 Article

✓ Link checked Free Beginner

Harry Dry's core copywriting rules distilled with dozens of real examples, the fastest way to level up your writing from vague to sharp.

How to write copy that sells (three rules)

From Marketing Examples by Harry Dry 8 min read

Make copy visual, words people can picture stick
Make claims falsifiable and specific, not generic
Say something a competitor couldn't copy-paste

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Answers How do I write copy that explains what my product does clearly? What are the rules of good marketing copy? How do I find the exact words my customers use to describe their problem? How do I learn copywriting quickly without a marketing background?

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