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Marketing Examples

4 resources from Marketing Examples we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

Why we picked it A tight, example-driven breakdown of naming approaches from one of the best practical marketing writers online, memorable and immediately usable.

Four (not boring) ways to name a new product

From Marketing Examples by Harry Dry 5 min read

  • Personify it with a human name, or name it what people say when they use it
  • Pull out an adjective, or name it after the job to be done
  • Concrete, sayable names beat abstract 'meaningful' ones
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Answers How do I come up with a good name for my startup? What kinds of startup names exist and which type should I pick? How do famous startups actually get their names, any real examples?
📄 Article
✓ Link checked Free Beginner

Why we picked it The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every section.

The step-by-step guide to landing pages that convert

From Marketing Examples by Harry Dry 15 min read

  • Above the fold: title, subtitle, visual, social proof, CTA
  • Below the fold: features vs objections, proof, FAQ, second CTA, founder note
  • Clarity over cleverness, a caveman should grunt back what you offer
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Answers What should actually go on my startup's landing page? Why isn't my landing page converting visitors into signups? How much should I spend on a website before I have customers? Do I need a full multi-page website or is a single landing page enough? How do I make my site look trustworthy and professional on a tiny budget? How do I write copy that explains what my product does clearly?
Answers How do I write copy that explains what my product does clearly? What are the rules of good marketing copy? How do I find the exact words my customers use to describe their problem? How do I learn copywriting quickly without a marketing background?
📄 Article
✓ Link checked Free Beginner

Why we picked it Watching a pro rewrite real, messy landing pages teaches copywriting faster than any theory, free, concrete, before-and-after learning.

Landing page rewrites with a pro copywriter

From Marketing Examples by Harry Dry & Annie Maguire 10 min read

  • Learn by studying before/after rewrites of real pages
  • See vague corporate copy turned into specific, visual claims
  • Apply the patterns to your own page, then rewrite again
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Answers How do I learn copywriting quickly without a marketing background?