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Brand, web & content

Naming your startup & domains

A name you can spell, say, and own.

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Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Student Founder Indie Hacker Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

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How do I come up with a good name for my startup? Pick a name you can spell out loud once and have someone type correctly. Short, easy to say, and not a clever misspelling beats 'meaningful but con... Beginner 3 resources → Do I really need a .com domain, or is .io / .co / .in fine? For a serious brand, fight for the .com, it's still the default people type and trust. If the exact .com is taken or absurdly expensive, a modified... Beginner 2 resources → What kinds of startup names exist and which type should I pick? Names fall into buckets: descriptive (Dropbox), invented (Kodak), and evocative (Amazon). Descriptive is easiest to understand but hardest to trade... Beginner 2 resources → How do famous startups actually get their names, any real examples? Most iconic names started as jokes, placeholders, or happy accidents, not committee outputs, the product earned the name meaning. Look at how India... Beginner 2 resources → Should I buy a premium domain or just use a cheaper workaround? At pre-revenue, don't drop lakhs on a premium domain, a clean workaround domain (tryX, getX, X-hq) costs a few hundred rupees and you can upgrade l... Beginner 2 resources → How do I check if a startup name is already taken before I fall in love with it? Do a fast five-minute sweep before you get attached: search the exact name plus your category on Google, check the domain, look up the handle on In... Beginner 3 resources → How do I test a startup name on real people before I commit to it? Say the name out loud on a phone call and see if the other person can spell it back without help: that's the single best test. Beyond that, put thr... Beginner 3 resources → How much should I actually spend on naming and domains as a bootstrapped founder? Almost nothing on the name itself: you don't need an agency or a naming firm at the idea stage. Budget a few hundred to a couple thousand rupees a ... Beginner 3 resources →
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