We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Money, pricing & model

Pricing & packaging

Charge money. Charge more. Here's how.

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How many pricing tiers should I have and how should I package them? Three tiers is the sweet spot: a clear entry plan, a 'most people pick this' middle tier, and a premium tier that makes the middle look reasonable.... Intermediate 3 resources → How do I raise prices without losing my existing customers? Grandfather existing customers for a while, announce increases early and honestly, and tie the raise to added value. Most founders massively overes... Intermediate 3 resources → How should I price for the Indian market versus global customers? Don't just convert dollars to rupees, India is price-sensitive, so localize with lower entry tiers, annual plans, and UPI-friendly billing, then ch... Intermediate 3 resources → Is a lifetime deal a smart way to get early cash, or am I mortgaging my future revenue? A lifetime deal buys short-term cash by selling your most valuable asset, recurring revenue, at a steep discount. It can make sense as a one-time l... Intermediate 2 resources → How should I think about a free tier versus a free trial when I'm just trying to get people to pay? A free trial rushes people toward a paying decision, a free tier can let them settle in forever without ever converting. If your product shows valu... Intermediate 2 resources →
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