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Money, pricing & model

Pricing & packaging

Charge money. Charge more. Here's how.

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How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → How many pricing tiers should I have and how should I package them? Three tiers is the sweet spot: a clear entry plan, a 'most people pick this' middle tier, and a premium tier that makes the middle look reasonable.... Intermediate 3 resources → Am I charging too little for my product? Almost certainly yes, underpricing is the single most common startup pricing mistake. If nobody ever pushes back on your price, it's too low; you w... Beginner 3 resources → How do I raise prices without losing my existing customers? Grandfather existing customers for a while, announce increases early and honestly, and tie the raise to added value. Most founders massively overes... Intermediate 3 resources → How should I price for the Indian market versus global customers? Don't just convert dollars to rupees, India is price-sensitive, so localize with lower entry tiers, annual plans, and UPI-friendly billing, then ch... Intermediate 3 resources → How do I actually run a pricing conversation on a sales call without freezing when they ask 'what does it cost'? Say the number plainly, then stop talking. Founders lose deals by apologizing for the price or immediately offering a discount before the buyer has... Beginner 3 resources → Should I put my prices on my website or hide them behind a 'contact sales' form? If you are selling to small teams or self-serve users, publish the price. Hiding it filters out exactly the buyers who wanted to move fast and pay ... Beginner 2 resources → How should I price my very first paying customers when I have no track record and the product is half-built? Charge a real number, not zero, even for a rough product, because a paying customer tells you far more than a free one ever will. Price it as a fou... Beginner 2 resources → Is a lifetime deal a smart way to get early cash, or am I mortgaging my future revenue? A lifetime deal buys short-term cash by selling your most valuable asset, recurring revenue, at a steep discount. It can make sense as a one-time l... Intermediate 2 resources → How should I think about a free tier versus a free trial when I'm just trying to get people to pay? A free trial rushes people toward a paying decision, a free tier can let them settle in forever without ever converting. If your product shows valu... Intermediate 2 resources →

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