We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 688 founders registered. Any city that reaches 20 interested founders is on too. See your city

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Product design & UX basics

Make it obvious, not clever.

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I'm not a designer, how do I make my product not look terrible? You don't need taste, you need a few rules. Use generous whitespace, a single accent color, limited font sizes, and clear hierarchy through size an... Beginner 18 resources → What are the core UX principles every founder should know? Make it obvious, not clever: match the user's mental model, show system status, prevent errors, and keep things consistent, Nielsen's 10 heuristics... Beginner 20 resources → How do I know if my product is confusing to users? Watch five real people try to use it without your help, you'll spot more problems in an afternoon than in a month of guessing. Cheap, frequent usab... Beginner 17 resources → Should I learn Figma, and how much design do I really need? Learn just enough Figma to wireframe screens and click through a flow before you build, Figma's own free learning hub gets you there fast. You don'... Beginner 19 resources → Why does good design actually matter for an early-stage startup? Because design is how users decide whether to trust you in the first three seconds, and confusion kills conversion faster than any missing feature.... Beginner 19 resources → How do I run a quick usability test on my app when I don't have a budget or a research team? You don't need a lab or budget. Grab five people who fit your user, give them one real task ("sign up and send your first invoice"), then shut up a... Beginner 18 resources → I keep hearing "don't make me think" but what does that actually mean when I'm designing a screen? It means the user should never have to stop and figure out what a button does, where they are, or what happens next. In practice that's obvious lab... Beginner 19 resources → What are the most common design mistakes that make an early product feel amateur, and how do I avoid them? The tells are usually spacing and consistency, not talent: cramped padding, five different button styles, mismatched fonts, and text jammed against... Beginner 20 resources → How do I write clear button and error messages so users know exactly what to do next? Microcopy is design. A button should say the outcome ("Send invoice") not the mechanism ("Submit"), and an error should tell the user what went wro... Beginner 19 resources →

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