Startup Videos

The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Ranked by how many founders recommend each. Tap a video to play it right here.

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  1. James Dyson: 5,127 Prototypes

    The 5,127 failed prototypes over 15 years: Dyson kept building the bagless cyclone vacuum until number 5,127 finally worked.

  2. Tobi Lutke: 21 Years of Building Shopify

    Tobi Lutke traces Shopify from a checkout he coded for his own snowboard shop, Snowdevil, into one of the internet's foundational commerce platforms.

  3. From the Ground Up: Nithin Kamath on bootstrapping Zerodha

    Nithin Kamath on why he built Zerodha with no funding and no ads, the bootstrapping story that reframed how Indian founders think about capital.

    Founder story by Peak XV Partners
  4. How YC Was Created With Jessica Livingston

    Co-founder Jessica Livingston tells how the 2005 Summer Founders Program, dreamed up on a walk, became the accelerator that reshaped startups.

    Founder story by Y Combinator
  5. Stripe's Origin Story: How Stripe was created, with Patrick and John Collison

    The Collison brothers themselves recount how frustration with online payments led to the few lines of code that became Stripe.

  6. WTF is with Nikhil Kamath ft. Nikesh Arora

    Zerodha's Nikhil Kamath interviews Palo Alto's Nikesh Arora on the Ghaziabad-to-Silicon-Valley climb, a founder podcast now ranked among Spotify's global best.

    Founder story by Nikhil Kamath (WTF podcast)
  7. 9-Year Hustle to Achieve a Single Goal: Notion's Cofounders

    The moment Ivan Zhao scrapped everything, laid off the team, and rebuilt Notion from scratch in Kyoto after nearly going broke.

  8. Brian Chesky, Co-Founder and CEO of Airbnb: Designing a 10-star Experience

    Chesky retraces the three air mattresses on his apartment floor and unpacks the 10-star experience framework, the definitive Airbnb origin talk.

    Founder story by Stanford Graduate School of Business
  9. Nithin Kamath: From Zero to Zerodha

    Nithin Kamath recounts trading through market crashes for a decade, then bootstrapping Zerodha with no VC into India's largest retail broker.

  10. How Alakh Pandey Built Physics Wallah

    The teacher who ran a free YouTube channel from Prayagraj into a unicorn, the clearest proof that Indian edtech can be built on trust not ad spend.

  11. Yvon Chouinard, Patagonia: Growing the Sustainable Company

    Chouinard tells how a climber blacksmith hand forging pitons built Patagonia while calling himself a reluctant businessman who put the planet first.

  12. Guy Raz Reveals His Own Incredible How I Built This Story

    The host who chronicled hundreds of founders finally turns the mic on himself and tells how he built the podcast that defined founder storytelling.

    Founder story by Guy Raz
  13. The Nas Daily Story

    Nuseir Yassin recaps quitting his Venmo job to make one 60 second video every single day for 1,000 days straight until it became a media company.

    Founder story by Nas Daily

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Questions, answered

What startup videos should founders watch?

Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.

Where can I find great startup launch and explainer videos?

The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, filterable by purpose, region, and industry.

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