Startup Videos

The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Ranked by how many founders recommend each. Tap a video to play it right here.

1. 1 30 sec

   Kalshi: NBA Finals Ad Made With Google Veo

   Kalshi ·2025 ·Global ·Source: YouTube ↗

   One creator made this aired NBA Finals ad for 2,000 dollars with Veo 3, the breakout proof of AI video advertising.

   AI-made by Made with Veo (Veo 3) by PJ Accetturo, about 2,000 dollars in two days

   Details
2. 2

   Liquid Death: AI Spec Ad Made With Veo 3

   Liquid Death ·2025 ·Global ·Source: YouTube ↗

   An 800 dollar fan-made spec ad built entirely in Veo 3 that outperformed most real water ads and hit 21M views.

   AI-made by Made with Veo (Veo 3) by Noam Sharon, Tal Rosenthal and Amir Ariely, about 800 dollars

   Details
3. 3

   Coca-Cola: Holidays Are Coming (AI-Generated 2024)

   Coca-Cola ·2024 ·Global ·Source: YouTube ↗

   Coca-Cola remade its classic holiday spot entirely with generative AI, drawing huge 'soulless' backlash over 'real magic.'

   AI-made by Generative AI by studios Silverside AI, Secret Level and Wild Card (about 70,000 AI clips)

   Details
4. 4

   The Origin of Toys R Us: First Brand Film Made With Sora

   Toys R Us ·2024 ·Global ·Source: YouTube ↗

   The first brand film almost entirely generated with OpenAI's Sora, premiered at Cannes Lions 2024.

   AI-made by Made with Sora; Native Foreign, dir. Nik Kleverov, plus corrective VFX

   Details
5. 5

   Heinz: A.I. Ketchup (Made With DALL-E 2)

   Heinz ·2022 ·Global ·Source: YouTube ↗

   Heinz asked an AI to 'draw ketchup' and every image looked like its bottle, a Clio-winning early generative-AI campaign.

   AI-made by Made with DALL·E; agency Rethink

   Details

Know a video every founder should study? Suggest a video