Startup Videos
The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Ranked by how many founders recommend each. Tap a video to play it right here.
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Every Figma Product in 100 Seconds
A speed run format packs the whole product suite into 100 seconds, one tight beat per tool.
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Introducing AirPods Pro 3
Apple's clean studio product film, one feature per beat with motion graphics locked to the hardware.
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What is Miro? The AI-Powered Innovation Workspace
The infinite canvas fills with sticky notes and diagrams so the collaboration promise is shown, not told.
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Calendly Overview: Way More Than a Scheduling Link
Kills the what time works email thread by showing a booking link in action end to end.
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Introducing Duolingo Adventures
Shows the gamified feature in play, animated characters turning language drills into a mini game on screen.
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Introducing Webflow
Shows designers building a live responsive site visually, proving the no code claim on screen instead of asserting it.
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What is Loom? Video messaging for work
Frames async video messaging by recording a Loom inside the explainer itself, product demonstrating product.
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Intro to Linear
Shows the tool at the speed it promises, every interaction snappy to embody built for how you work.
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How to Become a Host on Airbnb
Walks a would be host through listing a space step by step, lowering the perceived effort of supply side onboarding.
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How to get started (monday.com tutorials)
A colorful board fills in on screen as narration walks a new team through its first workflow.
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Introducing Superhuman
Leads with the speed obsession, keyboard first email demoed in real time to justify the premium price.
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Product Tours by Intercom
Demonstrates in app onboarding tours by using the exact feature to build the onboarding, product explaining itself.
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Welcome to Zapier!
Turns invisible API automation into a concrete when this then that story across familiar apps.
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What is Coda? Meet Coda!
Builds a working doc live, showing tables, buttons and automations grow from a blank page.
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How Does Grammarly Work?
Demos live inside a real writing surface, corrections appearing as you type to show value in context.
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Welcome to CRED, ft. Jim Sarbh (The Explainer)
Uses actor Jim Sarbh in a deadpan sketch to explain rewards for paying card bills, an anti explainer explainer.
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What is HubSpot?
Explains an all in one CRM by mapping each hub to a stage of the customer journey, taming a sprawling product.
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What is Twilio?
Makes a developer API tangible by tracing a text and call through code to a real phone.
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Headspace: How It Works
Warm Nexus animation voiced by the founder makes an abstract habit, meditation, feel concrete and approachable.
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Introducing Amazon Go and the world's most advanced shopping technology
Sells just walk out by filming real shoppers grabbing items and leaving, letting the magic land unexplained.
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Introducing Razorpay: Accept Payments Online, the simple way
Walks developers through accepting online payments the simple way, positioning the API as the whole pitch.
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Meet Airtable
Reframes a spreadsheet as a database by dragging records into calendars and galleries on screen.
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Meet Square Register
Shows the countertop hardware and app in a real shop, making card payments feel effortless for small merchants.
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So Yeah, We Tried Slack...
A fake customer mockumentary that sells the team workflow, not the feature list.
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Crazy Egg Explainer Video
The conversion famous animated walkthrough of heatmaps, credited with a large lift in paid signups.
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Parisian Love (Google Search Stories)
Tells a whole love story only through a sequence of search queries, the product as narrator.
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Dropbox in Plain English
Paper cutout style explains cloud sync with a shared folder metaphor anyone grasps in two minutes.
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Twitter in Plain English
Answered why would anyone tweet with an everyday friends staying in touch story in paper cutouts.
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Mint.com Explainer Video
Early personal finance explainer that made see all your money in one place concrete for a pre fintech audience.
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The Original Dropbox Demo (MVP screencast)
A screencast MVP that validated demand before the product shipped, stuffed with Hacker News Easter eggs.
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, filterable by purpose, region, and industry.
