Startup Videos
The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Ranked by how many founders recommend each. Tap a video to play it right here.
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Netflix Culture Explained: How Freedom and Responsibility Works
Netflix employees, not the founder, explain context-not-control and the keeper test in the company's own words.
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Insomniac Games Recruitment Video
A scrappy office music video pitching the studio's benefits and team, cult-famous among game-industry recruiters.
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HubSpot Culture Code: Why Company Culture Is Crucial
Dharmesh Shah distills HubSpot's 128-slide Culture Code, arguing you should build culture like you build a product.
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Zappos: Where Company Culture Is Number One
Tony Hsieh explains why Zappos pays new hires to quit, the culture-first playbook a generation of founders copied.
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This Is Zendesk (Recruiting Film)
A self-aware, funny office tour that mocks slick recruiting videos while nailing why engineers would want to join.
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Netflix Culture: Freedom and Responsibility (the Deck)
The 2009 culture deck Sheryl Sandberg called Silicon Valley's most important document, on 'freedom and responsibility.'
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, filterable by purpose, region, and industry.
