The videos founders study before making their own.
Launch films, explainers, founder stories, pitches, ads and keynotes. Browse by what a video is for, then narrow to your industry.
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N. R. Narayana Murthy Convocation Address, IISER Kolkata
Infosys founder on values, hard work, and building lasting institutions in India, to a hall of young scientists.
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Amul's Best Ads Collection: The Taste of India
Iconic butter brand's legendary advertising campaigns spanning decades of pop culture
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Hero MotoCorp: Hum Mein Hai Hero (With A.R. Rahman)
Iconic Indian motorcycle brand campaign with A.R. Rahman's memorable jingle
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Raymond: The Complete Man - Son in Law (Classic Ad)
Decades-long Complete Man campaign that defined sophistication for Indian audiences
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Fevicol Ads - Saas Bahu | Classic Ads | Indian Ads Company
Strong bond moments through creative storytelling
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Fevicol Ads- Sofa 60 years | Fevicol New Ad | Classic Ad | Indian Ads Company
Strong bond moments through creative storytelling
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Funny videos : Vodafone ZooZoo Ads - Internet Volume 1
Quirky Zoozoo characters showcase telecom services
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Hutch - Pug - Wherever you go our network follows (2004) - India
Lovable pug travels, iconic network coverage
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Reunion - A Google India advertisement for Google Search
Emotional reunion through search and family
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Surf Excel Daag Acche Hain TV Ad Video | Happy Holi | Best Hindi Advertisement | Jaideep Ahlawat
Celebrating the joy of learning through play
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Surf excel: Daag Achhe Hain - #HaarKoHarao | 30 SEC | Hindi
Celebrating the joy of learning through play
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Vodafone India Magic Box TV Commercial, featuring the ZooZoos!
Quirky Zoozoo characters showcase telecom services
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Indian Space Startup Agnikul Cosmos Launches First Rocket From Private Launch Pad | Agnibaan SOrTeD
First single-piece 3D-printed rocket engine in actual flight
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Skyroot's Vikram I Rocket Unveil | Launch Animation MAX-Q Inauguration
India first private rocket orbital launch vehicle revealed
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Cadbury's Genius AI Deepfake Ad With Shah Rukh Khan
Cadbury generated over 130000 personalized local store ads using an AI clone of Shah Rukh Khan.
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Do Se Dhai, Sone Do Na Bhai (Wakefit supports your Right To Nap)
Turns the afternoon nap into a cultural right with Satish Ray's comic timing, owning 'sleep' as a category before selling product.
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Flipkart Ad Featuring Children as Adults (No Kidding, No Worries)
The kids-as-adults format that built online-shopping trust in early India and defined Flipkart's brand voice for a decade.
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PhonePe: Number Poocho Paise Bhejo (Wedding)
Turns a single UPI behaviour (ask a number, send money) into a repeatable comic template that taught the habit to non-digital India.
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Aapki Team Mein Kaun ft. Aamir Khan and Ranbir Kapoor
Aamir Khan mistakes Ranbir Kapoor for Ranveer Singh in a Bollywood versus cricket 'pick your XI' faceoff.
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Dimaag Se Dhoni
Fans slip on a Dhoni mask to 'become' him, dramatising that research and skill, not luck, pick a winning fantasy XI.
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Director's Cut ft. David Warner and SS Rajamouli
Rajamouli imagines David Warner as his film's lead in a gloriously self-aware celeb-swap gag for CRED UPI.
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Great for the Good ft. Kapil Dev
Kapil Dev channels Ranveer Singh's flamboyance, the wildest role-reversal in CRED's 2021 IPL campaign.
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Groom? Broom? You name it, we'll get it!
A 'groom' vs 'broom' typo packs a groom into an Instamart bag to sell the 'you name it, we get it' range.
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Har Customer Hai Star! Ft. Katrina Kaif
The celebrity-swap 'Har Customer Hai Star' campaign that sparked national debate on delivery-partner realities.
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Just Dunzo it!
Made 'just Dunzo it' everyday lingo, framing hyperlocal delivery as the fix for any errand or craving.
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Let no meal go incomplete, just Swiggy it! (#SwiggyKaroPhirJoChaheKaro)
Part of the tagline-defining 'Swiggy karo, phir jo chahe karo' run reading the modern Indian family's food habits.
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Make Soan Papdi Great Again
Turns the mocked, regifted Diwali sweet into a suicidal-then-saved 'Comeback Officer'; a festive meme masterstroke.
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Not Everyone Gets It ft. Anil Kapoor
Anil Kapoor 'auditions' then storms off as 'too big for these guys', the absurdist launch that put CRED on the map.
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Play It Different ft. Karisma Kapoor
Karisma Kapoor restages the iconic Nirma jingle for CRED bounty, weaponising 90s nostalgia into a reward pitch.
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Swiggy Voice of Hunger (Announcement AV)
Cannes-winning idea that turned Instagram voice DMs into a hunger challenge, crashing the app 11 times.
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Team Se Bada Kuch Nahi
Nitesh Tiwari stages how IPL club loyalty splits Team India friends: Preity Zinta wrecks Rishabh Pant's car.
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Zomato Mission Diwali (Official Diwali Short Film ft. Piyush Mishra)
Reframes the NASA 'India on Diwali' photo into a 95-sec story where a mithai delivery lights up the country.
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Mukesh Ambani's Reliance Jio 4G Launch (AGM 2016)
Mukesh Ambani's landmark AGM keynote launching Reliance Jio 4G, the free data debut that reshaped India's internet.
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A Paper Boat Ride Down the River of Memories
Gulzar narrates a Malgudi-styled childhood reverie, the film that made nostalgia Paper Boat's entire brand language.
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Ab Indiaaa-India ka time hai ft. Ranveer Singh and Chris Gayle
Settled the 'Zomaito vs Zomahto' pronunciation gag by pivoting it to the 2023 Cricket World Cup, topical brand hijack done sharp.
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Cracking the Game (Let's Crack It)
Draws a taut line between a batter reading a bowler and a student cracking an exam, Unacademy's first big-screen campaign.
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Great for the Good ft. Neeraj Chopra
Rode Neeraj Chopra's Olympic gold moment into the CRED format, Jim Sarbh's straight pitch cutting to the javelin star in an off-kilter avatar.
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Great for the Good ft. The OGs
Turned a squad of 90s cricketers into a synchronised boy band, absurdist IPL spot anchored by Jim Sarbh's deadpan pitch.
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Har Customer Hai Star ft. Hrithik Roshan
Hrithik greeting his soaked delivery rider as 'Jadoo', a callback to Koi Mil Gaya that also sparked a debate on rider pay.
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Indiranagar Ka Gunda ft. Rahul Dravid
Cast the mild-mannered Rahul Dravid as a road-rage maniac shouting 'Indiranagar ka gunda hoon main', instant Bengaluru meme.
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Not everyone gets it ft. Bappi Lahiri
Debut IPL campaign auditioning faded icons like Bappi Lahiri, leaned into being deliberately confusing with the 'not everyone gets it' tag.
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Not everyone gets it ft. Govinda
Govinda spoofing his own 90s dance-hero persona, the self-aware celebrity casting that made CRED's first campaign a talking point.
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Welcome to CRED, ft. Jim Sarbh (The Explainer)
Uses actor Jim Sarbh in a deadpan sketch to explain rewards for paying card bills, an anti explainer explainer.
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What's In A Name?
A man literally named Swiggy carries the message that delivery partners have names, a rare ad asking customers to change behaviour.
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
