Startup Videos
The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Browse by what a video is for, then narrow to your industry.
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Oculus Rift: Step into the Game
Palmer Luckey's Kickstarter pitch for a 300 dollar VR headset that raised 2.4 million and revived an entire industry.
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Bombas on Shark Tank: The Sock Pitch
Daymond John's deal on a buy one give one sock; the mission model scaled Bombas past a billion in sales.
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Breathometer on Shark Tank: All Five Sharks
First pitch to land all five sharks; the FTC later busted its claims. The classic hype cautionary tale.
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Cloudflare launches at TechCrunch Disrupt SF 2010
Matthew Prince pitches security plus speed for any website, the Disrupt launch that seeded a giant.
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Coffee Meets Bagel on Shark Tank: The 30M No
The Kang sisters turned down Mark Cuban's 30M buyout, the biggest offer in show history.
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Cousins Maine Lobster on Shark Tank
Two cousins with one food truck won 55K from Barbara Corcoran; it grew into a billion in sales.
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DoorDash pitches at Y Combinator S13 Demo Day
Tony Xu's actual S13 Demo Day pitch: tight problem, early traction, and market size in about a minute.
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Dropbox launches live on the TechCrunch50 stage
Drew Houston fights through a rough live sync demo on stage and still launches a category definer.
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Everlywell on Shark Tank: Julia Cheek's Record Deal
Julia Cheek landed a record 1M loan from Lori Greiner; at home testing grew into a billion dollar firm.
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Fitbit unveils its clip-on tracker at TechCrunch50
James Park unveils a 99 dollar clip on tracker to a live crowd, years before wearables broke out.
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GitLab full Y Combinator Demo Day pitch (W15)
A rare full, unedited YC Demo Day pitch start to finish, the whole traction to ask arc.
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Ionic Ear on Shark Tank
Studied as maybe the worst pitch ever: an implanted Bluetooth ear chip recharged with a needle.
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Levi Roots sings his way to a deal with Reggae Reggae Sauce
He sang his pitch with a guitar and shaky numbers, winning the Dragons on story and personality alone.
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Squatty Potty on Shark Tank
Over a million in sales at pitch; Lori Greiner's deal plus the viral unicorn ad pushed it past 175M.
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DoorBot (Ring) on Shark Tank: The Sharks Pass
Jamie Siminoff's doorbell pitch that every Shark passed on, then Amazon bought Ring for about 1 billion dollars.
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Scrub Daddy: The Original Shark Tank Pitch
Aaron Krause's high-energy sponge demo sparked a bidding war and became Shark Tank's best-selling product ever.
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Tangle Teezer's Full Dragons' Den Pitch
Shaun Pulfrey heard five 'I'm out's, then self-funded a 65 million pound haircare brand the Dragons all rejected.
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Trunki on Dragons' Den: The Broken Strap Story
Theo Paphitis snapped the strap and Rob Law walked away with nothing, then sold Trunki suitcases in 60-plus countries.
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.