Startup equity & liquidity

The wealth question only founders have: what your equity is really worth, and how to turn some of it into money you can live on, responsibly.

What founders use for startup equity & liquidity, ranked by how many answers lean on it.

  1. A no-nonsense, ad-light India personal-finance site: plain math and free calculators for emergency funds, goals, and asset... Freefincal Tool Freefincal: goal-based planning and calculators M. Pattabiraman
  2. A trusted India-first place to compare funds and think about where cash goes once you have some to invest. Value Research Tool Value Research: fund research and planning Value Research
  3. The free, India-first grounding in what to do with cash once you have it: goals, allocation, SIPs, and not losing it to fees. Zerodha Varsity Course Personal Finance Zerodha Varsity

The questions

ESOPs, in plain English 11

What your options are really worth, and when you actually get to keep them.

What actually happens when my ESOPs vest? 3 → Do I owe tax when I exercise my ESOPs in India? 3 → My ESOPs look valuable on paper. Is that real money yet? 3 → What happens to my ESOPs if I leave the company? 3 → How do I tell if an ESOP grant in a job offer is any good? 4 → All 11 questions in ESOPs, in plain English →
Secondaries and taking chips off the table 10

Turning some paper equity into money you can live on, without signalling you have lost faith.

Should I sell some of my equity in a secondary? 2 → How much of my stake is reasonable to sell in a secondary? 2 → How does a founder secondary actually happen, mechanically? 2 → Will selling in a secondary upset my investors? 2 → How is the money I get from a secondary taxed in India? 2 → All 10 questions in Secondaries and taking chips off the table →
eChai Partner Brands The partnership →