Mukesh is a technology entrepreneur with almost two decades of experience working with high tech consumer internet companies. After B.Tech in Computer Science from IIT Kanpur and working across engineering, product management, and leadership roles for four different early-stage tech startups in the Bay Area, he founded Myntra in 2007 which became India's largest online fashion retailer.

Mukesh co-founded Cure.fit in April 2016. Since then, the company has raised a total of $400 million of funding and acquired Cult, 1000Yoga, and Fitness First. Bansal, through Cure.fit, has been instrumental in changing the landscape of India's health and fitness industry.

• Establishing quality control in franchise models poses significant challenges in the Indian market.
  
  
• Providing personalized attention during the startup phase nurtures enduring customer loyalty.
  
  
• A distinct and recognizable brand identity is paramount for customer recall and loyalty.
  
  
• Startups with high cash burn rates face heightened scrutiny in today's business landscape.
  
  
• Crafting relatable content on platforms like Instagram enhances brand appeal and desirability.
  
  
• Exceeding customer expectations is pivotal for young startups to foster loyalty and growth.
  
  
• Transparency and authentic storytelling serve as cornerstones for building trust with both customers and partners.
  
  
• Early recruitment of talented individuals drives both organizational growth and employee commitment.
  
  
• Cultivating a robust professional network is essential, even if immediate benefits may not be apparent.
  
  
• Maintaining humility and perseverance proves instrumental during challenging phases of business.

Typically Founders, Startup Enthusiasts, folks from VC firms and corporate folks interested in exploring startup ecosystem attend these eChai Startup Meetups.