Run paid ads

Meta, Google, and messaging: ad spend that actually returns, and scales without breaking.

What founders use for run paid ads, ranked by how many answers lean on it.

  1. It's the source of truth, free, and straight from the platform you're paying, so you learn the correct terminology (objectives,... Meta Blueprint Course Get Started with Advertising on Facebook and Instagram (Meta Blueprint) Meta In 3 answers
  2. A free, ready-to-use spreadsheet to actually compute your LTV, CAC and ratio instead of eyeballing it, the fastest way to get... Corporate Finance Institute Template LTV/CAC Ratio Template (Free Excel Template) Corporate Finance Institute In 3 answers
  3. An India-based, official WhatsApp Business Solution Provider with a genuinely free forever tier, a low-risk way to test... AiSensy Tool AiSensy, Smartest WhatsApp Marketing Platform AiSensy In 3 answers
  4. Free, official, and the source of truth for Google's own terminology and mechanics, start here before an agency's sales deck... Skillshop Course Free Google Ads Training for Every Kind of Advertiser (Skillshop) Google In 2 answers
  5. A privacy-compliant, statistically grounded alternative to pixel-based attribution, worth understanding even if you don't buy... Triple Whale Tool AI-Powered MMM Platform for Ecommerce Growth Triple Whale In 2 answers
  6. A leading marketing-mix-modeling-based attribution platform that doesn't rely on user-level pixel tracking, worth evaluating... Northbeam Tool Northbeam, The Marketing Intelligence Platform for Profitable Growth Northbeam In 2 answers
  7. The direct source for Wati's actual current India pricing tiers, check here before trusting a third-party pricing comparison... Wati Tool Wati Pricing | WhatsApp Business API Wati In 2 answers
  8. The most direct Shopify-to-WhatsApp bridge available, auto-syncs your catalog and turns WhatsApp carts into real orders, the... Interakt Tool WhatsApp Commerce, Setup WhatsApp Store & Sell Online (Interakt) Interakt In 2 answers
  9. Built specifically around automation triggers, cart recovery, promotional broadcasts, customer segments, on the official API,... Wigzo Tool WhatsApp Marketing (Wigzo) Wigzo In 2 answers
  10. A free, no login spreadsheet template for running structured creative tests, useful before you can justify paying for a tool... GrowthFullStack Template How to automate your creative testing for free in Google Spreadsheets GrowthFullStack In 2 answers
  11. Most guides stop at it's connected. This one is for the founder who wants to know if it's connected well. Meta Blueprint Course Optimize Meta Conversions API Meta Blueprint In 2 answers
  12. Install this before you spend a rupee. It is the fastest way to catch a broken pixel before Meta's algorithm starts learning on... Chrome Web Store (Meta) Tool Meta Pixel Helper Chrome Web Store (Meta) In 2 answers
  13. An India-based UGC agency built specifically for D2C brands that need creative volume without building an in-house creator... Sqroot Tool UGC Ads Agency for D2C Brands (AI + Creators) Sqroot
  14. Offers nine distinct creative formats (founder-led, skits, demos, reaction, static and more), useful as a checklist of formats... Iblix Digital Tool UGC Ads Agency for D2C Brands in India, 9 Formats Iblix Digital
  15. Works with recognisable Indian D2C and lifestyle brands (boAt, HRX, Neemans among others), a reasonable proof point for... Marketing Studio Tool UGC Ads Agency in India | UGC Video Production for Brands Marketing Studio
  16. This is literally what Google uses to score your Core Web Vitals for ranking - if you only run one speed test before launch,... pagespeed.web.dev Tool PageSpeed Insights Google
  17. An India-focused Google Ads specialist agency working specifically with Shopping and PMax for D2C brands, a reasonable option... Aim n Launch Tool Ecommerce Google Ads Agency India | Shopping & PMAX for D2C Brands Aim n Launch
  18. The clearest India-specific window into how purchase signals now drive Meta performance: GoKwik is India's first Meta Signals... GoKwik Tool Kwik Ads: India's First Meta Signals Partner (GoKwik) GoKwik
  19. The workflow layer most performance teams use on top of the raw Ads Library, for saving, tagging and briefing creative that is... Foreplay Tool Foreplay.co Foreplay
  20. Meta's own free training portal, the closest thing to a structured curriculum on how its ad products actually work, straight... Meta Blueprint Course Browse free courses from the Blueprint catalog Meta Blueprint
  21. A founder oriented course built by growth marketers who have run Meta campaigns across hundreds of startups, pitched at the... Demand Curve Course Meta Ads (FB + IG) Demand Curve
  22. It is Meta's own onboarding path, so it matches exactly what an ad account rep or agency will assume you already know. Meta Blueprint Course Get Started with the Conversions API Meta Blueprint
  23. Use this the day after you connect Meta, and again every month. Tracking breaks silently far more often than founders expect. WeltPixel Template Shopify Conversion Tracking Checklist: 10 Things to Verify After Install WeltPixel
  24. A free calculator that turns your target audience size, objective, and desired results into an actual budget figure, useful for... AdEspresso Tool The Ultimate Guide to Facebook Ads Budgets (+ Free Calculator) AdEspresso

Show the next 24

The questions

Meta ads fundamentals 7

How Meta ads actually work for a D2C brand.

How do Meta (Facebook & Instagram) ads actually work? 19 → How do I set up Business Manager, the Meta pixel and Conversions API before running ads? 18 → How much budget do I actually need to start Meta ads for my brand in India? 16 → Should I use detailed interest targeting or go broad with Advantage+? 19 → What ROAS should I realistically expect from Meta ads for my D2C brand? 19 → All 7 questions in Meta ads fundamentals →
Structuring & managing Meta campaigns 6

Account structure, budgets, and what to touch.

How should I structure my Meta ad account from scratch? 4 → Should I use CBO or ABO for my campaigns? 4 → What is Advantage+ Shopping Campaigns (ASC) and should I run it? 4 → How much budget do I need per ad set before Meta can actually optimize it? 4 → How many campaigns and ad sets should I actually be running? 4 → All 6 questions in Structuring & managing Meta campaigns →
Ad creatives that convert 6

The creative is the targeting now, make it move.

What actually makes an ad creative convert in 2025? 4 → Should I use UGC (user-generated content) or polished studio ads? 4 → How do I set up a creative testing system instead of just guessing? 4 → How do I write a UGC script or hook that actually stops the scroll? 4 → Where do I find and brief UGC creators in India affordably? 4 → All 6 questions in Ad creatives that convert →
Google & search ads 6

Catch the demand that's already searching.

How is Google Ads different from Meta ads for my D2C brand? 3 → What is Performance Max and should I run it instead of Shopping ads? 4 → How do I set up my product feed for Google Shopping and PMax properly? 4 → How many conversions do I need before Google's AI can actually optimize my campaigns? 4 → Should I exclude low-margin products from my Google campaigns? 4 → All 6 questions in Google & search ads →
Scaling ad spend profitably 6

Add zeroes to spend without killing ROAS.

How fast can I actually increase my daily ad budget without tanking my ROAS? 4 → What's the difference between horizontal and vertical scaling, and which should I do first? 4 → Why does my ROAS drop every single time I scale spend? 4 → How do I scale from Rs 1 Cr to Rs 10 Cr in ad-driven revenue as an Indian D2C brand? 4 → Can I scale my D2C brand without just spending more on ads? 4 → All 6 questions in Scaling ad spend profitably →
ROAS, CAC & attribution 6

Know which rupee of ad spend actually worked.

What ROAS should I actually be targeting, and how do I use benchmarks correctly? 4 → How do I calculate my true CAC, not just what the ad platform reports? 4 → Why do Meta and Google both claim credit for the same sale? 4 → Should I buy an attribution tool like Triple Whale or Northbeam, or just trust platform data? 4 → What is incrementality testing and do I actually need it? 4 → All 6 questions in ROAS, CAC & attribution →
WhatsApp, SMS & messaging 6

The channels Indians actually open.

Should I use WATI, Interakt, AiSensy or Gupshup for WhatsApp marketing? 4 → How much does WhatsApp Business API actually cost per month in India? 4 → Can I actually sell products and recover abandoned carts directly on WhatsApp? 4 → How is WhatsApp marketing different from SMS, and do I still need SMS? 4 → How do I stay compliant on WhatsApp and avoid getting my business number banned? 4 → All 6 questions in WhatsApp, SMS & messaging →
eChai Partner Brands The partnership →