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Meta Event Match Quality (EMQ): How to Improve Your Score

WeltPixel Free Advanced

Turning on CAPI is step one. This is the step two guide for making sure the data you send is actually good enough for Meta to use.

  • EMQ is Meta's 0 to 10 score for how well your server events match a real Facebook profile, aim for 6+, 8-9 is achievable with full customer data
  • Adding hashed phone number on top of email is the single biggest jump in match quality
  • Advertisers who raised EMQ saw 15-25% better cost per action within 2 to 4 weeks, per Meta's own benchmarking
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The question it answers

  1. How do I set up Business Manager, the Meta pixel and Conversions API before running ads?

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