Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The India view on holding gold: physical, digital, ETFs, and Sovereign Gold Bonds, and how each is taxed, so a small allocation... ClearTax Article · Wealth Gold as an investment in India ClearTax In 6 answers
- Shows the new shape of delegation: a standing agent that investigates bugs, keeps plans moving and prepared an unsent invoice... openai.com Article · How Founders Use AI Introducing dots OpenAI In 6 answers
- Covers Codex in the cloud: tasks keep running after you close the laptop, with shared environments, code review and Codex... openai.com Article · How Founders Use AI DevDay 2026 Recap OpenAI In 6 answers
- Explains the three Pro plans (Pro 100, Pro 200, Pro 500) introduced in September 2026, so you know what the $100-plus tiers buy. help.openai.com Guide · How Founders Use AI About ChatGPT Pro tiers OpenAI Help Center In 6 answers
- Microsoft's own post on Copilot in Excel's newest features: get data, clean data, skills you teach it once, and an interactive... techcommunity.microsoft.com Article · How Founders Use AI Beyond Analysis: Copilot Gets to Work in Excel Microsoft Excel team (Brian Jones) In 6 answers
- OpenAI's dated log of changes: GPT-6 Sol for Plus and GPT-6 Luna for Free and Go (7 October 2026), ChatGPT for Word on every... help.openai.com Article · How Founders Use AI ChatGPT release notes OpenAI Help Center In 6 answers
- The most systematic step-by-step process for de-risking an idea, built around the Lean Canvas. Where The Lean Startup gives... LEANSTACK Book · ~240 pages · Starting Up Running Lean Ash Maurya In 5 answers
- The customer-development originator's clearest statement on scoping the minimum feature set to reach your earliest believers.... steveblank.com Article · ~8 min read · Starting Up Perfection by Subtraction, The Minimum Feature Set Steve Blank In 5 answers
- The single most-cited usability framework in the field, from the definitive UX research authority. A checklist you can hold... Nielsen Norman Group Article · ~15 min read · Starting Up 10 Usability Heuristics for User Interface Design Jakob Nielsen In 5 answers
- The original, primary source where the RICE framework was introduced, cite this, not the SEO reposts. The clearest way to... Intercom Blog Article · ~12 min read · Starting Up RICE: Simple Prioritization for Product Managers Sean McBride In 5 answers
- Paul Graham's short, opinionated take on naming from someone who has seen thousands of startups, canonical, no-fluff, and free. paulgraham.com Article · 8 min read · Starting Up Startup Names Paul Graham In 5 answers
- A structured, practical walkthrough from a reputable product team covering name types, domain checks, and trademark basics in... Webflow Blog Article · 12 min read · Starting Up How to come up with a brand name: the ultimate guide Webflow Team In 5 answers
- Justin Welsh built a multi-million-dollar solo business purely on a systematized personal-brand engine; his free, no-fluff... justinwelsh.me Article · Weekly newsletter + archive · Starting Up The Saturday Solopreneur (Justin Welsh) & LinkedIn Content System Justin Welsh In 5 answers
- 37signals wrote the playbook for building profitable software without VC, and Getting Real is free to read online. Their... 37signals.com Book · book (free online) · Starting Up Getting Real (and the 37signals bootstrapping philosophy) 37signals (Jason Fried & David Heinemeier Hansson) In 5 answers
- A modern, tactical fundraising and pitch playbook aggregating advice from top operators and investors. Strong on how to build... Lenny's Newsletter Article · 25 min read · Starting Up A Playbook for Fundraising (and building your pitch) Lenny Rachitsky In 5 answers
- First Round Review turns storytelling from a buzzword into concrete pitch structure, drawing on a former Pixar CTO's approach.... First Round Review Article · 20 min read · Starting Up Take Your Fundraising Pitch from Mediocre to Memorable with Storytelling First Round Review In 5 answers
- A curated collection of YC's best primary guidance on how to find, evaluate, and test a co-founder, straight from the people... YC Startup Library Article · Curated essay + video collection · Starting Up Finding a Co-Founder (YC Startup Library) Y Combinator In 5 answers
- The official Indian government primer on structuring ESOPs for startups, a primary source on the rules that most blog posts... startupindia.gov.in Article · Official primer · Starting Up Employee Stock Options for Startups (Startup India) Startup India / DPIIT In 5 answers
- YC's full curated body of hiring wisdom, from when to hire to how to close and evaluate early employees. The best free,... YC Startup Library Article · Curated essays + talks · Starting Up Hiring & Recruiting (YC Startup Library collection) Y Combinator In 5 answers
- A concise checklist of the five founder qualities that matter most, useful for calibrating your own mindset and spotting where... paulgraham.com Article · short · Starting Up What We Look for in Founders Paul Graham In 5 answers
- A clear-eyed post-mortem of real Indian startup shutdowns, pattern-matching the recurring killers so you can learn from the... yourstory.com Article · medium · Starting Up Year in Review: What Took Down India's Biggest Startups YourStory In 5 answers
- A YC partner who has read thousands of applications tells you plainly what separates the founders who get in from the ones who... YC Startup Library Essay · Long-form essay / talk · Starting Up How to Apply and Succeed at Y Combinator Dalton Caldwell In 5 answers
- Finding an advisor is only half the job; extracting value is the harder, less-discussed half. This piece is a concrete tactical... First Round Review Article · medium · Starting Up 7 Tactics to Get the Most Out of Your Startup's Advisors First Round Review In 5 answers
- Freshworks sold its first customer (a school in Australia) four days after launch and grew to a NASDAQ IPO without a US sales... Freshworks, The Works Article · ~12 min read · Starting Up 7 Lessons from Building an India-Based Global SaaS Business Girish Mathrubootham (Freshworks) via The Works In 5 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →