Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A plain walk-through of what a code audit actually looks at (architecture, security, tests, documentation) and how a firm runs... Uptech Article · 15 min read · Starting Up Software Code Audit: Why and How It Ensures a Smoother App Launch Arthur Myronenko
  2. This reframes code quality into four things a non-technical founder can actually observe: how fast the team still ships, how... JetThoughts Article · 10 min read · Starting Up How to Know If Your Development Team's Code Quality Will Bite You Later JetThoughts
  3. Nine plain-English dimensions for judging an existing codebase (readability, adaptability, maintainability, and so on), each... ICTworks Article · 8 min read · Starting Up 9 Criteria to Evaluate an Existing Software Code Base Siobhan Green
  4. This explains the role that most cleanly fits your need: a senior technical person for a few hours who vets the build and tells... Crework Labs Article · 12 min read · Starting Up Fractional CTO for Non-Technical Founders: Do You Need One and What Does It Cost? Crework Labs
  5. A grounded guide to what 'code quality' means and how experienced teams measure it, without pretending one number captures it.... LeadDev Article · 12 min read · Starting Up A Guide to Measuring and Improving Code Quality Mike San Román
  6. A clear reference on what code quality really means (reliability, maintainability, security) and the concrete signals behind... Sonar Article · 15 min read · Starting Up What Is Code Quality? Definition Guide and How to Improve It Sonar
  7. Written from the developer's side of exactly your situation: opening a codebase someone else built and figuring out how bad it... DaedTech Article · 10 min read · Starting Up So, You've Inherited a Legacy Codebase Erik Dietrich
  8. A free summary of the classic legacy-code book, distilling the ideas your reviewer will use, above all that code without tests... Understand Legacy Code Article · 12 min read · Starting Up The Key Points of Working Effectively with Legacy Code Nicolas Carlo
  9. A plainspoken independent CTO's take on when and why to bring in senior technical judgment part-time, without the sales gloss.... Amazing CTO Article · 10 min read · Starting Up Hire a Fractional CTO, Solve Your Tech Problems Stephan Schmidt
  10. DHH built Basecamp and Hey with a tiny team by refusing to split the app into a fashionable web of microservices. If your... Signal v. Noise (DHH) Essay · 10 min read · Starting Up The Majestic Monolith David Heinemeier Hansson
  11. This names the exact failure mode you are worried about: an engineer choosing a stack for how it will look on their next job... DEV Community Article · 10 min read · Starting Up The Resume-Driven Development Epidemic HotfixHero
  12. A veteran founder and investor argues that pure 50/50 decision making causes gridlock, and that someone needs the final say in... Startup Hacks (Alex Iskold) Essay · 9 min read · Starting Up The Myth of Equal Startup Co-Founders Alex Iskold
  13. Once you have decided whose call it is, you both still have to live with it, and this is the cleanest statement of how. Bezos... Startup Archive Article · 5 min read · Starting Up Jeff Bezos Explains What It Means to Disagree and Commit Startup Archive
  14. Gokul Rajaram's SPADE framework is built on one rule that fits your situation perfectly: the person who has to execute and live... First Round Review Article · 20 min read · Starting Up Square Defangs Difficult Decisions with This System (SPADE) Gokul Rajaram
  15. A practical roundup of the frameworks that startups actually use to break ties without drama, including role-centric decision... Lenny's Newsletter Article · 15 min read · Starting Up My Favorite Decision-Making Frameworks Lenny Rachitsky
  16. The original essay that introduced Architecture Decision Records, a one page format capturing the context, the decision, and... Cognitect (Michael Nygard) Article · 8 min read · Starting Up Documenting Architecture Decisions Michael Nygard
  17. The second half covers the moves that trip up founders most: overlaying text on images so it stays readable, making text pop... Learn UI Design Article · 20 min read · Starting Up 7 Rules for Creating Gorgeous UI (Part 2) Erik D. Kennedy
  18. Typography is where most non-designer products quietly fall apart, and this free online book fixes that with plain rules. Start... practicaltypography.com Book · Free online book, start with the 10-minute summary · Starting Up Butterick's Practical Typography Matthew Butterick
  19. A logic-driven handbook aimed at developers who no longer want to depend on a designer, from someone who has designed products... practical-ui.com Book · Book plus Figma design system kit · Starting Up Practical UI Adham Dannaway
  20. Color is where founders most often go wrong, and this walks you through a simple, safe system: one primary, a set of neutrals,... DEV Community Article · 12 min read · Starting Up A beginner's guide to applying color in UI design George Francis
  21. This is the how behind reduce the thinking to zero. It names the three levers you actually control: cut visual clutter, build... Nielsen Norman Group Article · 9 min read · Starting Up Minimize Cognitive Load to Maximize Usability Kathryn Whitenton
  22. Tognazzini built Apple's original interface guidelines, and this is his deep list of principles: anticipation, autonomy,... AskTog (Bruce Tognazzini) Article · 40 min read · Starting Up First Principles of Interaction Design (Revised and Expanded) Bruce Tognazzini
  23. Crisp, opinionated principles from the team that made government services genuinely usable at massive scale. Start with user... GOV.UK (Government Digital Service) Article · 10 min read · Starting Up Government Design Principles UK Government Digital Service
  24. Error prevention is one of Nielsen's ten heuristics, and this unpacks how to actually do it: match the user's mental model,... Nielsen Norman Group Article · 8 min read · Starting Up Preventing User Errors: Avoiding Conscious Mistakes Page Laubheimer

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