Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Google's page for businesses hit by a wave of fake negative reviews with a demand for payment to stop. support.google.com Article · Help page · Starting Up Report negative review extortion scams on your Business Profile Google
- Google's legal removal request form, the route for a review you believe is defamatory or otherwise unlawful rather than just... support.google.com Article · Help page · Starting Up Report content for legal reasons (Google Legal Help) Google
- A step-by-step practitioner guide to reporting and appealing reviews, with the common mistakes that get appeals rejected. brightlocal.com Article · Guide · Starting Up How to report, appeal or dispute a Google review BrightLocal
- YouTube's announcement of new YPP terms: from 1 February 2027 new applicants need 1,000 subscribers plus 8,000 watch hours in... support.google.com Article · Help page · Starting Up Changes to the YouTube Partner Program (from 1 February 2027) YouTube
- YouTube's explanation of its search ranking: relevance (title, tags, description, content), engagement such as watch time for... support.google.com Article · Help page · Starting Up How YouTube search works YouTube
- YouTube's guidance on writing descriptions that help search, including using the Research tab and Keyword Planner to find... support.google.com Article · Help page · Starting Up Tips for video descriptions YouTube
- A step-by-step YouTube SEO process, from finding a keyword through the title, description and engagement signals. backlinko.com Article · Guide · Starting Up YouTube SEO: How to Optimize and Rank Videos in 2026 Backlinko
- Google's overview of running ads on YouTube through Google Ads: the goals you can choose and the formats, skippable,... support.google.com Article · Help page · Starting Up About Video campaigns (Google Ads Help) Google
- Each YouTube ad format and how it is paid for: with cost-per-view bidding you pay when someone watches 30 seconds, the whole ad... support.google.com Article · Help page · Starting Up About video ad formats (Google Ads Help) Google
- Google's India page for YouTube advertising, with the formats and a Kantar survey in which 67% of surveyed viewers in India... business.google.com Article · Product page · Starting Up YouTube ads (Google Ads, India) Google
- Google's own five-step setup for a Search campaign: goal, settings, ad groups, ads and budget. At least one conversion goal is... support.google.com Article · Help page · Starting Up Create a Search campaign (Google Ads Help) Google
- How Google Ads budgets work: an average daily budget, a monthly figure of daily budget times 30.4, and overdelivery on busy days. support.google.com Article · Help page · Starting Up Choose your bid and budget (Google Ads Help) Google
- How negative keywords stop ads showing for searches you do not want, such as 'free', 'jobs' or 'course'. support.google.com Article · Help page · Starting Up About negative keywords (Google Ads Help) Google
- The report that shows the actual searches your ads appeared for, the source of new keywords and negatives. support.google.com Article · Help page · Starting Up About the search terms report (Google Ads Help) Google
- Apple's enrolment help, which states that in India enrolment is only available through the Apple Developer app, and the 99 US... developer.apple.com Article · Help page · Starting Up Enrollment: Apple Developer account help Apple
- How to create the app record in App Store Connect with its name, primary language, bundle ID and SKU. developer.apple.com Article · Help page · Starting Up Add a new app (App Store Connect Help) Apple
- Apple's steps to choose a build, complete the app information, age rating and privacy details, and send it to App Review. developer.apple.com Article · Help page · Starting Up Submit an app (App Store Connect Help) Apple
- The rules Apple reviews every app against. Guideline 4.2 on minimum functionality rejects apps that are mostly marketing, web... developer.apple.com Article · Guidelines · Starting Up App Review Guidelines Apple
- Apple's page on review times and common rejections: at least 50% of submissions reviewed within 24 hours and 90% within 48... developer.apple.com Article · Program page · Starting Up App Review (Apple Developer) Apple
- Expo's docs for building and uploading an iOS app with eas build and eas submit, the route for React Native apps and many... docs.expo.dev Article · Docs · Starting Up Submit to the Apple App Store with Expo Submit Expo
- The difference between personal and organisation accounts. An organisation account needs a D-U-N-S number, which Dun and... support.google.com Article · Help page · Starting Up Choose a developer account type (Play Console Help) Google
- The rule for personal accounts created after 13 November 2023: run a closed test with at least 12 testers opted in for 14 days... support.google.com Article · Help page · Starting Up App testing requirements for new personal developer accounts Google
- How to create an app in Play Console, complete the dashboard tasks and set up the store listing and app bundles. support.google.com Article · Help page · Starting Up Create and set up your app (Play Console Help) Google
- How to send an app for review and publish it, including the note that some accounts face reviews of up to seven days or longer. support.google.com Article · Help page · Starting Up Publish your app (Play Console Help) Google
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →