Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Google's page for businesses hit by a wave of fake negative reviews with a demand for payment to stop. support.google.com Article · Help page · Starting Up Report negative review extortion scams on your Business Profile Google
  2. Google's legal removal request form, the route for a review you believe is defamatory or otherwise unlawful rather than just... support.google.com Article · Help page · Starting Up Report content for legal reasons (Google Legal Help) Google
  3. A step-by-step practitioner guide to reporting and appealing reviews, with the common mistakes that get appeals rejected. brightlocal.com Article · Guide · Starting Up How to report, appeal or dispute a Google review BrightLocal
  4. YouTube's announcement of new YPP terms: from 1 February 2027 new applicants need 1,000 subscribers plus 8,000 watch hours in... support.google.com Article · Help page · Starting Up Changes to the YouTube Partner Program (from 1 February 2027) YouTube
  5. YouTube's explanation of its search ranking: relevance (title, tags, description, content), engagement such as watch time for... support.google.com Article · Help page · Starting Up How YouTube search works YouTube
  6. YouTube's guidance on writing descriptions that help search, including using the Research tab and Keyword Planner to find... support.google.com Article · Help page · Starting Up Tips for video descriptions YouTube
  7. A step-by-step YouTube SEO process, from finding a keyword through the title, description and engagement signals. backlinko.com Article · Guide · Starting Up YouTube SEO: How to Optimize and Rank Videos in 2026 Backlinko
  8. Google's overview of running ads on YouTube through Google Ads: the goals you can choose and the formats, skippable,... support.google.com Article · Help page · Starting Up About Video campaigns (Google Ads Help) Google
  9. Each YouTube ad format and how it is paid for: with cost-per-view bidding you pay when someone watches 30 seconds, the whole ad... support.google.com Article · Help page · Starting Up About video ad formats (Google Ads Help) Google
  10. Google's India page for YouTube advertising, with the formats and a Kantar survey in which 67% of surveyed viewers in India... business.google.com Article · Product page · Starting Up YouTube ads (Google Ads, India) Google
  11. Google's own five-step setup for a Search campaign: goal, settings, ad groups, ads and budget. At least one conversion goal is... support.google.com Article · Help page · Starting Up Create a Search campaign (Google Ads Help) Google
  12. How Google Ads budgets work: an average daily budget, a monthly figure of daily budget times 30.4, and overdelivery on busy days. support.google.com Article · Help page · Starting Up Choose your bid and budget (Google Ads Help) Google
  13. How negative keywords stop ads showing for searches you do not want, such as 'free', 'jobs' or 'course'. support.google.com Article · Help page · Starting Up About negative keywords (Google Ads Help) Google
  14. The report that shows the actual searches your ads appeared for, the source of new keywords and negatives. support.google.com Article · Help page · Starting Up About the search terms report (Google Ads Help) Google
  15. Apple's enrolment help, which states that in India enrolment is only available through the Apple Developer app, and the 99 US... developer.apple.com Article · Help page · Starting Up Enrollment: Apple Developer account help Apple
  16. How to create the app record in App Store Connect with its name, primary language, bundle ID and SKU. developer.apple.com Article · Help page · Starting Up Add a new app (App Store Connect Help) Apple
  17. Apple's steps to choose a build, complete the app information, age rating and privacy details, and send it to App Review. developer.apple.com Article · Help page · Starting Up Submit an app (App Store Connect Help) Apple
  18. The rules Apple reviews every app against. Guideline 4.2 on minimum functionality rejects apps that are mostly marketing, web... developer.apple.com Article · Guidelines · Starting Up App Review Guidelines Apple
  19. Apple's page on review times and common rejections: at least 50% of submissions reviewed within 24 hours and 90% within 48... developer.apple.com Article · Program page · Starting Up App Review (Apple Developer) Apple
  20. Expo's docs for building and uploading an iOS app with eas build and eas submit, the route for React Native apps and many... docs.expo.dev Article · Docs · Starting Up Submit to the Apple App Store with Expo Submit Expo
  21. The difference between personal and organisation accounts. An organisation account needs a D-U-N-S number, which Dun and... support.google.com Article · Help page · Starting Up Choose a developer account type (Play Console Help) Google
  22. The rule for personal accounts created after 13 November 2023: run a closed test with at least 12 testers opted in for 14 days... support.google.com Article · Help page · Starting Up App testing requirements for new personal developer accounts Google
  23. How to create an app in Play Console, complete the dashboard tasks and set up the store listing and app bundles. support.google.com Article · Help page · Starting Up Create and set up your app (Play Console Help) Google
  24. How to send an app for review and publish it, including the note that some accounts face reviews of up to seven days or longer. support.google.com Article · Help page · Starting Up Publish your app (Play Console Help) Google

Show the next 24

The hubs

eChai Partner Brands The partnership →