Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A short, step-by-step guide from an event-ticketing platform (April 2025) for organisers of community-sized events: know your... stories.peatix.com Article · Guide · Starting Up How to craft a winning event sponsorship package Peatix
2. Google's own guide, updated March 2026, to the method it hires with: the same vetted questions for every candidate for a role,... rework.withgoogle.com Article · Guide · Starting Up A guide to structured interviewing for better hiring practices (Google re:Work) Google re:Work
3. Google's guide to treating candidates well through the process, including the ones you turn down: set expectations, keep them... rework.withgoogle.com Article · Guide · Starting Up How to create a positive experience for candidates (Google re:Work) Google re:Work
4. A bank of questions for self-reviews, manager reviews and peer feedback from an employee-feedback company. Useful when you are... cultureamp.com Article · Article · Starting Up Performance review questions (Culture Amp) Culture Amp
5. Google's research into what its best managers do, the work known as Project Oxygen. For a founder running reviews for the first... rework.withgoogle.com Article · Guide · Starting Up Following the data: the research behind great managers (Google re:Work) Google re:Work
6. A law firm's checklist, updated May 2026 for the Labour Codes, of what a startup must register for and comply with when it... ksandk.com Article · Checklist · Starting Up Labour law compliance for startups in India: checklist King Stubb & Kasiva
7. The text of section 173 with its amendments and notifications: the first board meeting within 30 days of incorporation, at... ca2013.com Article · Statute text · Starting Up Section 173 of the Companies Act 2013: Meetings of Board ca2013.com
8. A short business fable about a small startup that adopts OKRs, by a former product leader and Stanford lecturer. It is the... eleganthack.com Book · Book · Starting Up Radical Focus Christina Wodtke
9. Marty Cagan's account of how product teams should use objectives: give a team a problem to solve and let it choose how, rather... svpg.com Essay · Essay · Starting Up Team Objectives: overview (SVPG) Marty Cagan
10. A daily Indian startup and tech news site covering funding, policy, companies and data reports, with a paid Plus tier for... inc42.com Article · Daily news site · Starting Up Inc42 Inc42 Media
11. India's long-running startup publication, with founder stories, funding news and coverage of smaller cities and women founders. yourstory.com Article · Daily news site · Starting Up YourStory YourStory
12. Indian startup news focused on funding rounds and company financials, with a weekly report of funding and acquisitions in... entrackr.com Article · Daily news site · Starting Up Entrackr Entrackr
13. Moneycontrol's startup section, covering funding, IPO-bound startups and company results from a markets-focused newsroom. moneycontrol.com Article · News section · Starting Up Moneycontrol: startup news Moneycontrol
14. A subscription publication of long reported stories and newsletters on Indian startups, markets, technology and policy. A... themorningcontext.com Article · Subscription publication · Starting Up The Morning Context The Morning Context
15. The global technology press's startup coverage: funding rounds, launches and the companies Indian founders compete with or sell... techcrunch.com Article · News section · Starting Up TechCrunch: startups TechCrunch
16. A comparison of free email marketing plans by a team that opens accounts and tests the tools, updated in October 2026. Useful... emailtooltester.com Article · 20 min read · Starting Up The Best Free Email Marketing Services (EmailTooltester) EmailTooltester
17. A tested comparison of the tools people move to from Mailchimp, each with what it does better (MailerLite on price, Brevo on... emailtooltester.com Article · 25 min read · Starting Up Mailchimp Alternatives: Better and Cheaper Options (EmailTooltester) EmailTooltester
18. Zapier's hands-on roundup of Mailchimp replacements by use case (creators, ecommerce, CRM, transactional email, solopreneurs),... zapier.com Article · 15 min read · Starting Up The best Mailchimp alternatives (Zapier) Zapier
19. A tested comparison of newsletter platforms (beehiiv, Kit, Substack, Ghost and others) on growth tools and monetisation,... emailtooltester.com Article · 15 min read · Starting Up The Best Newsletter Platforms for Creators (EmailTooltester) EmailTooltester
20. A head-to-head of the two most common choices for a new newsletter, on fees, discovery, design and ads, updated October 2026. emailtooltester.com Article · 12 min read · Starting Up Beehiiv vs Substack: Which is Best for Monetizing Your Newsletter? EmailTooltester
21. Zapier's tested roundup of newsletter tools, updated February 2026, with a pick per use case. zapier.com Article · 15 min read · Starting Up The best email newsletter software (Zapier) Zapier
22. Zapier's hands-on review of social media schedulers, updated May 2026, naming a tool for each need: scheduling, a full team... zapier.com Article · 19 min read · Starting Up The best social media management tools (Zapier) Zapier
23. Buffer's notice, published 4 November 2026, that it has stopped new Start Pages and is retiring its link-in-bio tool, with an... buffer.com Article · Starting Up We are Retiring Start Page (Buffer) Buffer
24. A walk-through of free keyword tools, most of them Google's own (Keyword Planner, Search Console, Trends) and what each is good... ahrefs.com Article · 12 min read · Starting Up The best free keyword research tools (Ahrefs) Ahrefs

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