Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Ben Thompson's own description of Stratechery: free weekly articles and three subscriber-only daily updates a week on the... stratechery.com Article · Starting Up About Stratechery Ben Thompson
- Zapier's hands-on roundup, updated 4 November 2026, comparing SurveyMonkey, Typeform, SurveySparrow and others by what each... zapier.com Article · 13 min read · Starting Up The 6 best survey apps in 2026 Kiera Abbamonte, Zapier
- Google's help page for turning a form into a quiz: switch on 'Make this a quiz', set an answer key, assign points and feedback,... support.google.com Article · Starting Up Create and grade quizzes with Google Forms Google
- A dynamic-code seller explaining, in February 2026, that static codes last forever while dynamic codes can go inactive when a... qr-code-generator.com Article · 9 min read · Starting Up Do QR codes expire? How to avoid broken or inactive codes QR Code Generator
- A step-by-step guide from April 2026 to making a QR code in Canva, in Adobe Express (free, no account), from Chrome on a... zapier.com Article · 6 min read · Starting Up How to create a QR code: 5 methods Jessica Lau, Zapier
- Gmail's help page for adding a signature under Settings. A signature can hold up to 10,000 characters, and an image counts... support.google.com Article · Starting Up Create a Gmail signature Google
- Microsoft's help for new and classic Outlook for Windows, Outlook on the web and Outlook.com. In new Outlook it is Settings,... support.microsoft.com Article · Starting Up How to add and change an email signature in Outlook Microsoft
- An email marketer's August 2026 walk-through of signature templates for Gmail and how to install them, with examples of what to... zapier.com Article · Starting Up Gmail signature templates (and how to install them) Amanda Pell, Zapier
- Zapier's April 2026 comparison of Microsoft 365, Google Workspace, Zoho Workplace, Fastmail and Proton Mail, with Zoho... zapier.com Article · 15 min read · Starting Up The 6 best email hosting providers Harry Guinness, Zapier
- Google's admin guide to adding a DKIM key to your domain, the second record, with SPF, that tells other mail servers your... knowledge.workspace.google.com Article · Starting Up Set up DKIM Google Workspace
- Zapier's tested comparison from May 2026: Slack for a chat-powered workplace, Microsoft Teams included with Microsoft 365,... zapier.com Article · 12 min read · Starting Up The best team chat apps for business Justin Pot, Zapier
- Zapier's tested roundup of ways to build an AI chatbot for a website or support, from no-code builders to agents on a helpdesk. zapier.com Article · Starting Up The best AI chatbot builders Harry Guinness, Zapier
- A June 2026 comparison: Microsoft Bookings is included in Microsoft 365, which starts at $7.20 per user a month, and suits... zapier.com Article · 9 min read · Starting Up Microsoft Bookings vs. Calendly Ryan Kane, Zapier
- Zapier's October 2026 roundup of scheduling tools, with the advice to check whether Google, Microsoft or Zoom already gives you... zapier.com Article · 15 min read · Starting Up The best meeting scheduler apps Miguel Rebelo, Zapier
- Zapier's April 2026 comparison of booking software for businesses, including Setmore's free plan for up to 4 team members and... zapier.com Article · 15 min read · Starting Up The best appointment scheduling apps Kiera Abbamonte, Zapier
- Docusign's summary of how the Information Technology Act 2000, the Indian Contract Act and the stamp acts treat electronic... docusign.com Article · Starting Up eSignature legality in India Docusign
- The government's own page on eSign, the online electronic signature service run by licensed Certifying Authorities, where a... cca.gov.in Article · Starting Up eSign: Online Electronic Signature Service Controller of Certifying Authorities, Government of India
- Townscript's own site, which now says the Townscript and Townhall services are no longer operational, so older guides that... townscript.com Article · Starting Up Townscript notice of closure Townscript
- Unsplash's own licence: every image can be downloaded and used free for commercial and non-commercial purposes without... unsplash.com Article · Starting Up Unsplash License Unsplash
- Pexels' own licence: all photos and videos are free, attribution is not required and you may modify them, but identifiable... pexels.com Article · Starting Up Pexels License Pexels
- Pixabay's own licence summary: use and adapt content free without attributing the author, but not on a standalone basis for... pixabay.com Article · Starting Up Pixabay Content License summary Pixabay
- Creative Commons' own explanation of its six licences: CC BY lets anyone reuse work commercially with credit, while anything... creativecommons.org Article · Starting Up About CC Licenses Creative Commons
- A 2026 hands-on test of webcams, iPhones and mirrorless cameras for a weekly video podcast, concluding that for most beginners... riverside.com Article · Starting Up Best Podcast Cameras (2026): 6 I Tested + 1 to Skip Stephen Robles, Riverside
- Apple's own support page for using an iPhone as the webcam on a Mac with Continuity Camera, with no extra app. support.apple.com Article · Starting Up Continuity Camera: use iPhone as a webcam for Mac Apple
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →