Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Julian Shapiro's deeply practical framework for landing pages, including the desire-minus-friction conversion model, a... julian.com Article · 25 min read · Starting Up How to build a landing page (Startup Handbook) Julian Shapiro In 4 answers
2. Harry Dry's core copywriting rules distilled with dozens of real examples, the fastest way to level up your writing from vague... Marketing Examples Article · 8 min read · Starting Up How to write copy that sells (three rules) Harry Dry In 4 answers
3. Based on studying 100+ consumer companies, Lenny shows that lasting growth comes from becoming world-class at one growth... Lenny's Newsletter Article · ~20 min read · Starting Up The Growth Engine: Kickstarting & Scaling a Consumer Business (Step 6) Lenny Rachitsky In 4 answers
4. Concrete retention benchmarks and cohort-analysis methods gathered from dozens of top companies, so you can tell a healthy... Lenny's Newsletter Article · ~20 min read · Starting Up How the Best Companies Measure and Improve Retention Lenny Rachitsky In 4 answers
5. The definitive framework for building products people return to without paid nudges, the Hook Model, backed by a million-plus... Portfolio / Penguin (nirandfar.com) Book · Book (~256 pages) · Starting Up Hooked: How to Build Habit-Forming Products Nir Eyal (with Ryan Hoover) In 4 answers
6. Battle-tested referral advice from the person who turned Airbnb's host referral program into its biggest driver of supply... Lenny's Newsletter Article · ~20 min read · Starting Up Building a Referrals Program Lenny Rachitsky In 4 answers
7. A primary-source, founder-written account of how India's largest and most profitable brokerage actually makes money and thinks... zerodha.com Article · blog post · Starting Up Z-Connect: Business Updates & Why We Do What We Do Nithin Kamath In 4 answers
8. A behind-the-curtain playbook for the partner meeting, from a First Round partner and former founder. It explains the internal... First Round Review Article · 20 min read · Starting Up What You Can Really Expect When Pitching Your Seed-Stage Startup at a VC Partner Meeting Liz Wessel, First Round Review In 4 answers
9. The clearest distillation of Naval's philosophy on wealth, leverage, and, crucially, inner peace. Free to read online, it... navalmanack.com Book · medium · Starting Up The Almanack of Naval Ravikant: A Guide to Wealth and Happiness Eric Jorgenson (curating Naval Ravikant) In 4 answers
10. The definitive case that undistracted, focused work is both increasingly rare and increasingly valuable, a direct competitive... calnewport.com Book · long · Starting Up Deep Work: Rules for Focused Success in a Distracted World Cal Newport In 4 answers
11. A thoughtful investor-authored take on the real risks of solo founding, isolation and the echo chamber, and how to engineer the... newsletter.angularventures.com Article · medium · Starting Up Solo Founder Syndrome (Even If You're Not Alone) Angular Ventures (The Angle) In 4 answers
12. AICs are India's flagship government-backed incubation network, deliberately spread across the country so founders outside the... AIM / Government of India Article · Program overview page · Starting Up Atal Incubation Centres, Atal Innovation Mission Atal Innovation Mission (NITI Aayog) In 4 answers
13. A 25-year-old, university-anchored incubator that runs distinct tracks by stage and by founder type, including strong... NSRCEL / IIM Bangalore Article · Program directory site · Starting Up NSRCEL, Incubation Centre, IIM Bangalore NSRCEL, IIM Bangalore In 4 answers
14. The definitive research-backed case for 'give before you ask', Grant shows that generous givers, not takers, build the biggest... adamgrant.net Book · long · Starting Up Give and Take: Why Helping Others Drives Our Success Adam Grant In 4 answers
15. The uncomfortable truth of enterprise sales in one line: the shorter the sales cycle, the likelier the win, and this piece... First Round Review Article · ~20 min read · Starting Up The Most Surefire Way I've Found to Win Enterprise Deals Anand Chopra-McGowan In 4 answers
16. A VC and HBS lecturer takes on the belief that you must be a domain insider to win, and he is honest about both sides: the... Jeff Bussgang (Flybridge, Harvard Business School) Essay · ~10 min read · Starting Up The Outsiders: Defying the Myth of Founder-Market Fit Jeff Bussgang In 4 answers
17. Andrew Chen ran rider growth at Uber and now invests at a16z, so this is the canonical breakdown of how marketplaces get off... andrewchen.com Essay · ~20 min read · Starting Up Required reading for marketplace startups: The 20 best essays Andrew Chen In 4 answers
18. This is written by Visible, a platform that sits on the investor side of the table, so it explains bottom-up sizing the way a... Visible.vc Article · ~10 min read · Starting Up Bottom-Up Market Sizing: What It Is and How to Do It Angelina Graumann In 4 answers
19. This lays out both the top-down (start from a big industry number) and bottom-up (build up from your own price times likely... HubSpot Blog Article · ~12 min read · Starting Up TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them? Clifford Chi In 4 answers
20. Aulet turns beachhead selection into an explicit, sequenced process (market segmentation, then picking one beachhead, then... Wiley Book · Starting Up Disciplined Entrepreneurship: 24 Steps to a Successful Startup Bill Aulet In 4 answers
21. Ash Maurya, author of Running Lean, argues you can always find how a customer solves a job today, and that existing workaround... LEANFoundry Article · About a 10 minute read · Starting Up Find Better Problems Worth Solving with the Customer Forces Canvas Ash Maurya In 4 answers
22. This is the short, practical manual for actually doing a test yourself, no training required. Krug walks you through running a... Steve Krug (New Riders) Book · About 168 pages · Starting Up Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems Steve Krug In 4 answers
23. This is the canonical framing for exactly your question: not all messy code is the same. Fowler splits debt on two axes,... martinfowler.com Essay · About a 5 minute read · Starting Up Technical Debt Quadrant Martin Fowler In 4 answers
24. This lays out the sequencing question head on for Indian founders: incorporating your company or owning the .com does not give... Intepat IP Article · Starting Up Trademark Registration for Startups in India: A Practical Guide Intepat IP In 4 answers

Show the next 24