Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A side by side of three real programs as Indian partners experience them, with tiers, certification requirements and margins,... DQ Channels Article · 12 min read · GTM Decoding the Salesforce vs Zoho vs Freshworks channel strategies Bharti Trehan In 4 answers
- Freshworks' SVP of global channels on why the mid market is only reachable through partners, with a live example: one... SiliconANGLE Article · 8 min read · GTM Freshworks leans on partner flywheel to unlock mid-market opportunity at scale Kelly Knight In 4 answers
- Involuntary churn is 20 to 40 percent of total churn for most subscription businesses and nobody owns it. This is the most... Chargebee Article · 15 min read · GTM 23 Ways to Reduce Involuntary Churn Zaid Assadi In 4 answers
- The ten strategies are sequenced the way you would actually run a churn programme: instrument, classify reasons, segment by... Chargebee Article · 14 min read · GTM Best Proven Strategies To Reduce Customer Churn Nupura Ughade and Arijit Bose In 4 answers
- Accel's argument that expansion revenue is the specific thing that carries a company past $50M ARR, with the Twilio and Shopify... SeedToScale by Accel Article · 9 min read · GTM How can SaaS startups tackle scaling beyond $50mn in ARR? Vyushita Sahay In 4 answers
- A real public company's internal renewal process, published rather than described. You can copy the structure instead of... The GitLab Handbook Article · reference · GTM Customer Renewal Tracking The GitLab Handbook In 4 answers
- Kellogg's argument that churn has too many definitions to be trustworthy, and that private companies should measure NDR the way... Kellblog Essay · 10 min read plus slides · GTM Churn is Dead, Long Live Net Dollar Retention Dave Kellogg In 4 answers
- The good, better, best NRR bands (100, 110, 120 plus) that boards actually benchmark against, sitting alongside the efficiency... Bessemer Venture Partners Report · report · GTM State of the Cloud 2023 Kent Bennett, Talia Goldberg, Mike Droesch and others In 4 answers
- The formula written out term by term, with the three performance bands. The right first read if you have been nodding along in... Stripe Article · 9 min read · GTM Net revenue retention (NRR): What is NRR and why does it matter for SaaS businesses? Stripe In 4 answers
- The most detailed free writeup of an actual sales hiring process: the profile, artifact-based screening before you spend live... Founding Sales Book · 50 min read · GTM Founding Sales, Chapter 11: High-Impact Sales Hiring Peter Kazanjy In 4 answers
- Actual rupee bands for junior, mid and senior SDRs in India, the cost comparison against a US hire, and a hiring process built... Wisemonk Article · 16 min read · GTM How to Hire B2B SaaS SDRs in India: Cost and Team Guide Wisemonk In 4 answers
- Kramer's four product types (vertical solution, new way, 10x better, buy versus build) tell you what you are positioning... MKT1 Newsletter Newsletter · 20 min read · GTM The MKT1 Guide to Positioning Emily Kramer In 4 answers
- Median marketing spend around 8 percent of ARR and sales around 15 percent, split by funded versus bootstrapped, from a survey... SaaS Capital Report · 15 min read · GTM 2026 Spending Benchmarks for Private B2B SaaS Companies Nick Perry In 4 answers
- The concise, always-current version of the Bible. docs.lovable.dev Guide · How Founders Use AI Prompting best practices (Lovable docs) Lovable In 4 answers
- Updated best practices that transfer well to every frontier model, not just Claude. platform.claude.com Guide · How Founders Use AI Claude prompting best practices Anthropic In 4 answers
- Google's own instructions for showing up in AI Overviews and AI Mode. developers.google.com Guide · How Founders Use AI Google's Guide to Optimizing for Generative AI Features in Search Google Search Central In 4 answers
- The same idea in Claude: a workspace with its own knowledge base that a team can share. support.claude.com Guide · How Founders Use AI What are projects? Claude Help Center In 4 answers
- Fresh numbers on what developers actually use for orchestration and automation: LangChain, the OpenAI Agents SDK, Make and n8n. survey.stackoverflow.co Article · How Founders Use AI Stack Overflow Developer Survey 2026: AI Stack Overflow In 4 answers
- How an always-on agent is fenced in: its own sandboxed computer, read-only background research, auto-review of actions and... openai.com Article · How Founders Use AI How we build safety, security, and privacy into dots OpenAI In 4 answers
- Google's own post on Gemini Omni Flash in Flow: generate, then refine a clip conversationally with characters kept consistent. blog.google Article · How Founders Use AI New agents, mobile apps and Gemini Omni for Google Flow and Google Flow Music Google In 4 answers
- ElevenLabs' launch post for Eleven v4: 90+ languages, one voice speaking any of them, 10-second instant clones and professional... elevenlabs.io Article · How Founders Use AI Eleven v4: Our most expressive text-to-speech AI model yet ElevenLabs In 4 answers
- n8n's own notice of the 3.0 beta (27 Oct 2026): breaking changes, a migration report in your instance and the stable release... blog.n8n.io Article · How Founders Use AI Introducing n8n 3.0 n8n In 4 answers
- Clickstream study through April 2026: AI platforms send 0.32% of all web traffic, ChatGPT about three quarters of it and Gemini... seranking.com Article · How Founders Use AI AI traffic grew 16x from 2024 to 2026: Here are the top AI search engines driving visits to websites SE Ranking In 4 answers
- How to start a Work task, what to put in the request, and how Scheduled Tasks repeat a job or watch for changes. help.openai.com Guide · How Founders Use AI ChatGPT Work and Codex OpenAI Help Center In 4 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →