Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A first hand engineering account of why Flipkart, an app first Indian company, rebuilt the mobile web to reach users on weak... Medium (Progressive Web Apps) Article · Starting Up Building Flipkart Lite: A Progressive Web App Aditya Punjani In 2 answers
2. Chen lays out the clearest early signal that people actually value your product: do cohorts keep coming back over time. He... andrewchen.com Essay · Medium read · Starting Up How to measure if users love your product using cohorts and revisit rates Andrew Chen In 2 answers
3. A short, opinionated guide to tracking the events that actually matter, your growth events like signup, activation, and... PostHog Docs Article · Short read · Starting Up Product analytics best practices PostHog Docs In 2 answers
4. A tracking plan is the single document that keeps your analytics from rotting into noise. This guide shows how to define events... Amplitude Blog Article · Long read · Starting Up How to create a tracking plan Amplitude Blog In 2 answers
5. Chen names the hard side of the network, the users who create most of the value and are hardest to win, and shows how to reach... Andrew Chen Book · ~368 pages · Starting Up The Cold Start Problem Andrew Chen In 2 answers
6. Often the urge to rebuild comes from one abstraction that no longer fits, not from the whole codebase. Metz explains why a... sandimetz.com Essay · 8 min read · Starting Up The Wrong Abstraction Sandi Metz In 2 answers
7. This is the practical manual for improving code you are afraid to touch, without a rewrite. Feathers gives you techniques to... Prentice Hall (Robert C. Martin Series) Book · 456 pages · Starting Up Working Effectively with Legacy Code Michael C. Feathers In 2 answers
8. Beck argues for small, cheap tidyings over grand restructurings, and gives you a way to reason about when cleanup is worth it.... O'Reilly Media (Kent Beck) Book · 120 pages · Starting Up Tidy First? A Personal Exercise in Empirical Software Design Kent Beck In 2 answers
9. The canonical case that you can reshape a system in safe, small steps rather than one dramatic rewrite. Fowler shows how to... martinfowler.com Book · 448 pages · Starting Up Refactoring: Improving the Design of Existing Code (2nd Edition) Martin Fowler In 2 answers
10. A two minute read that reframes the whole copying question. Sivers puts numbers on it: a brilliant idea with no execution is... Derek Sivers (sive.rs) Essay · ~3 min read · Starting Up Ideas are just a multiplier of execution Derek Sivers In 2 answers
11. This is the open-source-as-growth playbook told by a founder who lived it, aimed at products where developers are the users.... PostHog Article · ~15 min read · Starting Up How we got our first 1,000 users James Hawkins In 2 answers
12. A balanced walkthrough of when building in public helps and when staying quiet is smarter, without pushing you either way. It... Mercury Article · ~10 min read · Starting Up Building in public: Is this the right approach for your startup? Mercury In 2 answers
13. An honest breakdown of what a no-code MVP actually costs once you add hosting, tool subscriptions, and paid tiers, so the... Ptolemay Article · ~10 min read · Starting Up The real cost of no-code MVPs Ptolemay In 2 answers
14. Chen frames the exact trap you are in: pouring signups into a bucket that leaks, where more acquisition just wastes more water.... Andrew Chen Essay · 10 min read · Starting Up Is Your Website a Leaky Bucket? 4 Scenarios for User Retention Andrew Chen In 2 answers
15. A single average retention number hides whether you have a small core of people who love the product, which is the seed you... Andrew Chen Essay · 12 min read · Starting Up The Power User Curve Andrew Chen In 2 answers
16. If your diagnosis points at onboarding, this is the deepest single piece on fixing it, from the growth lead behind Pinterest... Casey Winters (Casey Accidental) Essay · 15 min read · Starting Up Why Onboarding is the Most Crucial Part of Your Growth Strategy Casey Winters In 2 answers
17. A structured, play-by-play guide from a founder who hit the non-technical wall herself, then learned to build with no-code. It... Practical Inspiration Publishing Book · ~250 pages · Starting Up The No-Code Startup: The Complete Guide to Building Apps Without Code Emma Reilly In 2 answers
18. Many founders fear that no-code will make them look unserious to investors, and this piece tackles that head on. It gives you... Bubble Article · ~10 min read · Starting Up How to Explain Your No-Code Tech Stack to Investors Bubble In 2 answers
19. A hands on comparison where the author builds the same app across the major AI builders and reports what each one is actually... Aakash Gupta (Product Growth) Article · 30 min read · Starting Up Best AI Prototyping Tools 2026: Lovable vs Bolt vs Replit vs v0 Aakash Gupta In 2 answers
20. A neutral, citation backed overview when you want the definition, the short history and the honest criticisms in one place,... Wikipedia Article · 10 min read · Starting Up Vibe coding (overview) Wikipedia In 2 answers
21. The official government press release on the notified Rules, so this is the primary source to cite when a lawyer, investor, or... Press Information Bureau, Government of India Article · Starting Up Digital Personal Data Protection Rules, 2025 (Official Notification) Government of India In 2 answers
22. A nine-step, screenshot-led tutorial for the exact directory use case in your answer. It covers connecting Airtable, picking a... andrewmurrayhq.com Article · 20 min read · Starting Up How to build a no-code directory with Softr and Airtable Andrew Murray In 2 answers
23. This lays out when accumulated shortcuts actually start slowing a growing company down, versus when they are just cosmetic. It... martinfowler.com Article · 20 min read · Starting Up Bottlenecks of Scaleups: Tech Debt Tim Cochran and Carl Nygard In 2 answers
24. If you want to understand why a font pairing works rather than just copying one, this is the clearest primer, straight from the... Google Fonts Knowledge Article · 12 min read · Starting Up Pairing Typefaces Google Fonts In 2 answers

Show the next 24