Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- MIT Solve runs open global challenges for startups solving social problems; it has run over 110 challenges and mobilised over... solve.mit.edu Tool · Challenges · Starting Up MIT Solve MIT
- DPIIT's national awards for startups and ecosystem enablers by sector, with past winners and the report on each edition. startupindia.gov.in Tool · Awards programme · Starting Up National Startup Awards DPIIT, Startup India
- The official portal for the SBIR and STTR programmes, which award non-dilutive federal funding to small businesses developing... sbir.gov Tool · Portal · Starting Up SBIR and STTR: America's Seed Fund U.S. Small Business Administration
- The National Science Foundation's SBIR/STTR programme for deep-tech startups: up to $2 million in seed funding and zero equity,... seedfund.nsf.gov Tool · Programme page · Starting Up NSF SBIR/STTR (America's Seed Fund at NSF) National Science Foundation
- The single federal site to search and apply for every federal grant opportunity; most opportunities are for organisations and... grants.gov Tool · Portal · Starting Up Grants.gov U.S. Government
- IIM Ahmedabad's incubator and early-stage investor, formerly IIMA-CIIE (renamed IIMA Ventures in 2024), recognised as a Centre... iimaventures.com Tool · Organisation page · Starting Up IIMA Ventures IIM Ahmedabad
- Hyderabad's startup hub, backed by the Telangana government, hosting programs for startups and corporates plus an Atal... t-hub.co Tool · Organisation page · Starting Up T-Hub T-Hub
- Google's three-month equity-free accelerator for AI-first startups in India from seed to Series A, pairing founders with Google... startup.google.com Tool · Program page · Starting Up Google for Startups Accelerator: India Google
- The application page for Surge, Peak XV's seed program. The form is where to start once you have a team and something built. surge.peakxv.com Tool · Application page · Starting Up Apply to Surge Peak XV Partners
- IIT Bombay's technology business incubator, with an open incubation application on its home page and seed fund calls such as... sineiitb.org Tool · Organisation page · Starting Up SINE, IIT Bombay SINE IIT Bombay
- The second half of Varsity's P&L walkthrough, covering finance costs, depreciation, tax and profit after tax, with reader... zerodha.com Course · 20 min read · Starting Up Understanding the P&L Statement (Part 2) Karthik Rangappa, Zerodha Varsity
- A free calculator with the formula, worked examples and the rules: (last drawn salary x 15 x years) / 26 for employers covered... cleartax.in Tool · Calculator · Starting Up Gratuity Calculator: formula, rules and examples ClearTax
- Microsoft's free business budget templates for Excel, structured for monthly budgets, operating costs and cash flow checks,... excel.cloud.microsoft Template · Templates · Starting Up Business budget planner templates for Excel Microsoft
- Varsity's line-by-line reading of an Indian company's balance sheet, starting with the liabilities side: shareholders' funds,... zerodha.com Course · 25 min read · Starting Up Understanding the Balance Sheet Statement (Part 1) Karthik Rangappa, Zerodha Varsity
- The second half of Varsity's balance sheet walkthrough, covering the assets side: fixed assets, investments, inventory,... zerodha.com Course · 20 min read · Starting Up Understanding the Balance Sheet Statement (Part 2) Karthik Rangappa, Zerodha Varsity
- One of India's main revenue-based financing providers, focused on e-commerce and D2C brands, which states it has disbursed more... velocity.in Tool · Product page · Starting Up Velocity: revenue-based financing for e-commerce brands Velocity
- Kiva's US lending program: 0% interest loans with no fees, no collateral and no minimum credit score, crowdfunded first from... kiva.org Tool · Program page · Starting Up Kiva U.S.: 0% interest small business loans Kiva
- The SBA's free matching tool: describe your business and financing need once and SBA-approved lenders who are interested get in... sba.gov Tool · Tool · Starting Up SBA Lender Match U.S. Small Business Administration
- The largest online marketplace for buying and selling small startups and online businesses, mostly SaaS and e-commerce, where... acquire.com Tool · Marketplace · Starting Up Acquire.com Acquire.com
- LinkedIn's free library of job description templates, one per role, each with responsibilities, qualifications and interview... business.linkedin.com Template · Template library · Starting Up Job description templates by role (LinkedIn) LinkedIn
- Ready-made review formats from a performance-management software company: self-reviews, manager reviews, peer feedback and... lattice.com Template · Templates · Starting Up 7 performance review templates (Lattice) Lattice
- The official free training from the team behind John Doerr's Measure What Matters: four chapters and 31 short videos on why... whatmatters.com Course · 31 video lessons, 2h 13m · Starting Up OKRs Explained: the free course from Measure What Matters John Doerr, Ryan Panchadsaram and Lisa Shufro
- Meetup's directory of startup groups in Indian cities, where many recurring founder and builder meetups list their events.... meetup.com Tool · Directory · Starting Up Startup groups in India (Meetup) Meetup
- The event platform many startup, AI and builder communities use to publish and take RSVPs, with a discovery page by category... luma.com Tool · Event directory · Starting Up Luma: discover events Luma
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →