Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The Shopify-native AI support agent most D2C brands land on first, it reads real order/inventory data instead of hallucinating... Gorgias Tool · D2C Gorgias | The only AI Agent built for ecommerce Gorgias
- Intercom's Fin is the highest-cited AI agent for resolution rate at scale, and it works across email, chat, and WhatsApp, worth... Intercom Tool · D2C Fin AI Agent explained Intercom
- The fastest on-ramp from 'phone photo' to 'marketplace-ready listing image', background removal, AI backdrops, and... Photoroom Tool · D2C AI Product Photography to Boost Online Sales Photoroom
- Good for exactly one job: generating a high volume of on-brand ad variants fast so you can beat creative fatigue, pair it with... AdCreative.ai Tool · D2C AI Ad Creative Generator for High-Converting Ads AdCreative.ai
- Demand forecasting is the one AI category where ROI shows up directly in the P&L as avoided stockouts, ForesightAI... Cin7 Tool · D2C AI Sales & Inventory Forecasting Solutions | Cin7 ForesightAI Cin7
- The most detailed free speed-test tool - waterfall view, device simulation, and specific fix recommendations - so you know... gtmetrix.com Tool · D2C GTmetrix: Website Performance Testing and Monitoring GTmetrix
- Every agency and freelancer here is Shopify-vetted and tiered by track record, which is the closest thing to a safety net you... shopify.com Tool · D2C Shopify Partners Directory: Hire Experts, Developers & Designers Shopify
- An IRDAI-registered digital broker built specifically for Indian SMEs and D2C brands, compares quotes from top insurers in... BimaKavach Tool · D2C BimaKavach | Business Insurance Platform Powered by AI BimaKavach
- A direct policy page from a major Indian insurer, useful as a second quote source alongside a broker like BimaKavach, and to... HDFC ERGO Tool · D2C Product Liability Insurance Policy in India HDFC ERGO
- A marketplace-seller-focused insurer's own product page, useful if you sell cross-border and need a provider that already... Assureful Tool · D2C eCommerce Product Liability Insurance for Online Sellers Assureful
- If you'd rather not navigate the government portal solo, this is a straightforward paid-assist option for getting the DPIIT... SetIndiaBiz Tool · D2C Startup India Registration | DPIIT Recognition Services SetIndiaBiz
- The standard free-tier tool for a directional read on where a competitor's website traffic actually comes from (search, social,... Similarweb Tool · D2C Website Traffic Checker - Free Analytics for Any Website Similarweb
- Estimates full landed cost including duties, taxes and the hidden charges founders typically forget to budget for on their... calcwise.finance Tool · D2C Advanced Import Duty Calculator India Calcwise
- A dedicated landed-cost calculator, not just duty, closer to the actual number you need for pricing than a duty-only tool. eximigo.com Tool · D2C Import Duty & Landed Cost Calculator Eximigo
- A free calculator-plus-guide combo for turning your landed cost into a retail price with a target margin, useful as a quick... freetoolstack.com Tool · D2C E-Commerce Pricing & Profit Margins Guide FreeToolStack
- A Bengaluru-founded enterprise loyalty platform running 100+ loyalty programs across 30+ countries and 120K+ stores - the... capillarytech.com Tool · D2C Capillary Loyalty Program Software Capillary Technologies
- From one of India's most-followed personal-branding voices, who built his own audience from a niche blog to hundreds of... digitaldeepak.com Course · D2C Build Your Personal Brand with Digital Marketing Deepak Kanakaraju (Digital Deepak)
- The official self-service counterfeit-removal tool, free once you're Brand Registry-enrolled, this is the primary weapon... Amazon Tool · D2C Project Zero | Sell on Amazon Amazon
- A long-established brand-protection platform with direct relationships across dozens of marketplaces, a solid second option to... Red Points Tool · D2C Red Points' AI Brand Protection Platform Red Points
- The closest thing to a structured, practitioner-built curriculum in CRO - 20 courses across research, testing and psychology... cxl.com Course · D2C Conversion Optimization Minidegree CXL Institute
- The single best 'install this today' recommendation for a founder who has never watched a real shopper try to buy on their site... clarity.microsoft.com Tool · D2C Clarity - Heatmaps Microsoft
- WhatsApp cart-recovery messages get opened and read in India the way emails never will - this is the highest-leverage single... apps.shopify.com Tool · D2C Bitespeed: WhatsApp Chat & Abandoned Cart Recovery Bitespeed
- Ready-to-use WhatsApp templates for the exact recurring D2C support scenarios, order confirmation, shipping updates, returns,... Gallabox Template · D2C Free E-commerce/D2C WhatsApp Message Templates for Customer Support & FAQs Gallabox
- Leans further into 'WhatsApp as a storefront' than pure support tools, catalog, cart and payments inside the chat, worth... Zoko Tool · D2C Zoko, WhatsApp Commerce & Customer Support Zoko
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →