Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Bolt's plans: Free with daily limits and no card, Pro at $25 a month with your own domain, Teams at $30 a member. bolt.new Tool · How Founders Use AI Bolt pricing StackBlitz In 4 answers
- GitHub's plan page: Free with 2,000 completions a month, Pro at $10, Pro+ at $39 and Max at $100 a month, with third-party... github.com Tool · How Founders Use AI GitHub Copilot plans GitHub In 4 answers
- Canva's own plan page: Free with limited AI, Pro US$144 a year with 10x the AI allowance of Free, Business US$250 a year per... canva.com Tool · How Founders Use AI Canva pricing: Free, Pro, Business and Enterprise Canva In 4 answers
- Presenter videos from a script: free for 3 watermarked videos a month up to a minute each, Creator $29 a month, Pro from $49. heygen.com Tool · How Founders Use AI HeyGen pricing HeyGen In 4 answers
- The simplest way to build client portals and internal tools on top of Airtable, Notion, or Sheets. Low learning curve, fast to... softr.io Tool · platform · Starting Up Softr, Portals & Internal Tools, No Code Softr In 3 answers
- Turns the a16z metrics framework into a concrete, reportable template so your investor updates carry the numbers investors... Visible.vc Tool · template · Starting Up a16z Startup Metrics Template (for updates and reporting) Visible.vc (based on a16z metrics) In 3 answers
- The attorney-favourite platform for clean, fundable startup paperwork, run by startup lawyers obsessed with avoiding... clerky.com Tool · Legal paperwork platform + founder handbooks · Starting Up Clerky: Startup Legal Paperwork & Delaware Incorporation Clerky In 3 answers
- WEP is the official government front door for women founders, a single platform aggregating incubation, mentorship, funding... Women Entrepreneurship Platform (wep.gov.in) Tool · Platform + directory · Starting Up Women Entrepreneurship Platform (WEP), NITI Aayog NITI Aayog, Government of India In 3 answers
- The Test Card is a one-page worksheet that forces a vague market-size belief into four fields: what we believe, how we will... Strategyzer Template · one-page worksheet · Starting Up Test Card Strategyzer (Alexander Osterwalder) In 3 answers
- Reading 20 transcripts in your head is where patterns get lost. Dovetail lets you import interview transcripts, tag the moments... Dovetail Tool · Ongoing tool, free tier available · Starting Up Dovetail Dovetail In 3 answers
- If live calls drain you, Clarity lets you watch how real people actually use your product without ever getting on a call. You... Microsoft Tool · Starting Up Microsoft Clarity Microsoft In 3 answers
- Once you launch, feedback arrives scattered across email, calls, Slack, and support tickets, and it quietly disappears. Canny... Canny Tool · Free plan, paid tiers from $19/mo · Starting Up Canny: Customer Feedback Management Canny In 3 answers
- This is a ready-to-run interview script written for the exact moment you have an idea but nothing to show, so a non-technical... Deploy Empathy Template · One page, full script · Starting Up Customer Interview Script: Discovery Phase (before you've built anything) Michele Hansen (Deploy Empathy) In 3 answers
- Typography is the fastest way to stop looking like a template, because every no-code builder ships one default font that... fontpair.co Tool · Starting Up Fontpair fontpair.co In 3 answers
- Before you get attached to a name, you want one screen that tells you if the handle is free everywhere at once. Namechk checks... namechk.com Tool · Starting Up Namechk: Username and Domain Availability Checker Namechk In 3 answers
- Images are the single biggest reason landing pages crawl on a slow 4G connection, and Squoosh fixes that in your browser with... Google Chrome Labs Tool · A few minutes per image · Starting Up Squoosh Google Chrome Labs In 3 answers
- Coolors is the fastest way to lock a brand palette and walk away with the exact hex codes your site, deck, and designer all... Coolors Tool · Web tool, minutes to build a palette · Starting Up Coolors: The Super Fast Color Palette Generator Fabrizio Bianchi In 3 answers
- The messiest part of staying on-brand across a website, app, LinkedIn, and event booths is that the person making a WhatsApp... Canva Tool · Product page plus setup docs, ~30 min to set up your first kit · Starting Up Canva Brand Kit (Canva Pro) Canva In 3 answers
- If you cannot yet hear which of your sentences read as translated, this free tool shows you. Paste your draft and it highlights... Hemingway App Tool · Free web version, paid desktop app · Starting Up Hemingway Editor Hemingway App In 3 answers
- This is Google's own explanation of the three numbers that actually tell you if your content is getting found: impressions,... Google Search Console Help Tool · Starting Up Impressions, clicks, and position in Google Search Console (official docs) Google Search Central In 3 answers
- The honest way to know if a post drove a signup is to tag the link so you can trace it, and this free Google tool builds those... Google Analytics Tool · Starting Up Campaign URL Builder (GA Demos & Tools) Google In 3 answers
- Before you touch live traffic, the cheapest way to read price sensitivity is to just ask people, and the Van Westendorp method... OpinionX Tool · Starting Up Van Westendorp for Pricing Research: A Survey Guide Daniel Kyne In 3 answers
- When you need a one-time cash injection without giving up equity, this is an actual India-based platform you can approach,... Recur Club Tool · Platform, application-based · Starting Up Recur Club (revenue-based financing and debt for Indian founders) Recur Club In 3 answers
- This is a genuinely startup-first way to open a current account in India online, with the account held by a partner bank... RazorpayX Tool · Starting Up RazorpayX Current Account for Businesses RazorpayX In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →