Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The official government calculator, the source of truth to cross-check any third-party landed-cost tool against before you... icegate.gov.in Tool · D2C Custom Duty Calculator ICEGATE (Indian Customs) In 3 answers
  2. An India-first, AI-assisted platform that bundles loyalty, referrals and reviews into one Shopify app - reported case studies... nector.io Tool · D2C Nector - Loyalty, Referrals & Reviews for Shopify DTC and Retail Brands Nector In 3 answers
  3. The most India-specific creator discovery and campaign tool, with a database skewed to Indian creators across languages and... qoruz.com Tool · D2C Qoruz - Influencer Marketing Platform for Brands & Agencies Qoruz In 3 answers
  4. Instead of guessing what to test, GoodUI hands you patterns backed by hundreds of real A/B tests across ecommerce and SaaS... goodui.org Tool · D2C GoodUI - A/B Tested Patterns for Higher Conversion GoodUI In 3 answers
  5. A free, structured audit across homepage, PDP, cart, checkout, mobile and speed - the checklist to run yourself in an afternoon... cleancommit.io Template · D2C 148-Point Shopify CRO Audit Checklist Clean Commit In 3 answers
  6. The actual government portal where every D2C brand using plastic packaging in India registers and files, every consultant's... CPCB (eprplastic.cpcb.gov.in) Tool · D2C Centralized EPR Portal for Plastic Packaging CPCB In 3 answers
  7. It's the source of truth, free, and straight from the platform you're paying, so you learn the correct terminology (objectives,... Meta Blueprint Course · D2C Get Started with Advertising on Facebook and Instagram (Meta Blueprint) Meta In 3 answers
  8. Fynd's ONDC seller app skews toward fashion and D2C brands specifically, worth shortlisting since it's been used by... Fynd Tool · D2C Sell on ONDC with Zero Setup Cost, Fynd Seller App Fynd In 3 answers
  9. A leading marketing-mix-modeling-based attribution platform that doesn't rely on user-level pixel tracking, worth evaluating... Northbeam Tool · D2C Northbeam, The Marketing Intelligence Platform for Profitable Growth Northbeam In 3 answers
  10. A free, ready-to-use spreadsheet to actually compute your LTV, CAC and ratio instead of eyeballing it, the fastest way to get... Corporate Finance Institute Template · D2C LTV/CAC Ratio Template (Free Excel Template) Corporate Finance Institute In 3 answers
  11. A ready-to-use checklist format is more useful in a live vendor evaluation than another prose article, print it, take it into... 3PeeL Blog Template · D2C What to Look for in a 3PL Partner: A Checklist for D2C Brands 3PeeL In 3 answers
  12. Shiprocket's plans: Lite is free and averages ₹45 a shipment for up to 5 orders a month, Business ₹199 a month (about ₹41) for... shiprocket.in Tool · 3 min · D2C Shiprocket Pricing Shiprocket In 3 answers
  13. WhatsApp's free app for small businesses: a business profile, catalog, greeting and away messages and quick replies on one... business.whatsapp.com Tool · 3 min · D2C WhatsApp Business App WhatsApp In 3 answers
  14. Zoho's online store builder: Standard ₹599 a month billed yearly (₹999 list), Professional ₹1,799, with 0% transaction fee and... zoho.com Tool · 4 min · D2C Zoho Commerce Pricing Zoho In 3 answers
  15. Dukaan's plans for Indian sellers: a free store with a 4.99% service fee per order, Starter at ₹1,999 a year (3.99%) and Growth... mydukaan.io Tool · 3 min · D2C Dukaan Pricing Dukaan In 3 answers
  16. The clearest example of a platform treating partners as a real business: 1.3 billion dollars paid to partners in 2025 across... Shopify Tool · 6 min read · GTM Shopify Partner Program Shopify In 3 answers
  17. Their public teardowns and positioning strategies are the fastest way to see the same product framed four or five different... fletchpmm.com Tool · Browse · GTM FletchPMM: Homepage Positioning for B2B Software Startups Anthony Pierri and Robert Kaminski In 3 answers
  18. LinkedIn's own plan page. Core starts at US$119.99 a month per licence or US$1,079.88 a year; Advanced starts at US$159.99 a... linkedin.com Tool · GTM Sales Navigator plans LinkedIn In 3 answers
  19. Zoho's own helpdesk pricing, in rupees from India: free forever for 3 agents; Express Rs 420, Standard Rs 800 and Professional... zoho.com Tool · GTM Zoho Desk pricing Zoho In 3 answers
  20. The default tool for turning one long video into 10-20 ranked short clips. opus.pro Tool · How Founders Use AI OpusClip OpusClip In 3 answers
  21. Your literal voice: clone it for narration once your written voice is dialed. elevenlabs.io Tool · How Founders Use AI ElevenLabs Voice Cloning ElevenLabs In 3 answers
  22. See exactly what $12 vs $76 a month buys in credits before committing. runway.com Tool · How Founders Use AI Runway pricing Runway In 3 answers
  23. Cursor's current plans after the SpaceX deal: what the $8 and $30 plans include and that other makers' models are billed... cursor.com Tool · How Founders Use AI Cursor pricing Cursor In 3 answers
  24. Fathom's plan table, read 10 November 2026: free forever with unlimited recordings and instant summaries, a choice of bot-free... fathom.ai Tool · How Founders Use AI Fathom pricing: free plan or plans from $15 a month Fathom In 3 answers

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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