Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · 12 min · Starting Up
How VCs Evaluate Startup Timing, featuring Pete Flint at NFX
Pete Flint, NFX
In 3 answers
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Video · ~20 min · Starting Up
Customer Discovery: What Do You Ask
Justin Wilcox
In 3 answers
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Video · Video · Starting Up
How to Build Your First PR Campaign (Step-by-Step for Founders)
Visibility on Purpose
In 3 answers
- A DTC media buyer who has spent millions pushing the 'creative is the strategy' view, watch him break down real winning and... YouTube Video · D2C Nick Theriot (YouTube Channel) Nick Theriot In 3 answers
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Video · D2C
How to Register a Private Limited Company in India (Step-by-Step Guide 2025)
YouTube
In 3 answers
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Video · 45 min watch · GTM
How to Build a Tech Partner Program That Works
Cloud Software Association
In 3 answers
- What changes in your story when a developer loved product has to be sold to a CIO who has never heard of you. Directly relevant... Heavybit Video · 35 min · GTM Moving into the Enterprise: Fireside with Postman's Founder and CEO Adam Gross with Abhinav Asthana In 3 answers
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Video · How Founders Use AI
Pieter Levels: Programming, Viral AI Startups | Lex Fridman #440
Lex Fridman
In 3 answers
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Video · How Founders Use AI
How To Build A Company With AI From The Ground Up
Y Combinator (Diana Hu)
In 3 answers
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Video · How Founders Use AI
I Ranked Every AI App Builder for 2026: Lovable vs Bolt vs Replit vs Cursor
Build Great Products
In 3 answers
- The episode that defined the category thesis; 300 potential billion-dollar companies. ycombinator.com Video · How Founders Use AI Vertical AI Agents Could Be 10X Bigger Than SaaS Y Combinator Lightcone (Garry Tan, Jared Friedman, Harj Taggar, Diana Hu) In 3 answers
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Video · How Founders Use AI
Lovable AI tutorial for beginners: build your first app
YouTube educator
In 3 answers
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Video · How Founders Use AI
Learn 80% of NotebookLM in Under 13 Minutes!
Jeff Su
In 3 answers
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Video · How Founders Use AI
The Founder Who Automated Content Creation Using AI (Varun Mayya)
Bad Decisions Podcast
In 3 answers
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Video · How Founders Use AI
How to Make the Most Realistic AI Videos (Step-by-Step Tutorial)
Marketing Against The Grain (Kipp Bodnar & Kieran Flanagan)
In 3 answers
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Video · How Founders Use AI
Founder-Led Sales for Y Combinator Demo Day (Sam Blond)
Sam Blond (ex-CRO Brex)
In 3 answers
- A widely followed Indian founder-educator (ex-CEO Groupon India / nearbuy) who speaks directly to the Indian salaried... ankurwarikoo.com Video · Short-form video series · Starting Up Ankur Warikoo, Entrepreneurship Ankur Warikoo In 2 answers
- A seasoned enterprise sales leader gives a crash course on selling into complex organizations like the Fortune 500, including... Andreessen Horowitz (a16z) Video · ~45 min · Starting Up Go-to-Market Boot Camp for Startups: Field Sales Mark Cranney In 2 answers
- YC's partners walk through concrete business models that were not viable before large language models: full-stack law firms,... Y Combinator (Lightcone Podcast) Video · ~45 min · Starting Up Startup Ideas You Can Now Build With AI (Lightcone Podcast) Garry Tan, Harj Taggar, Diana Hu, Jared Friedman In 2 answers
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Video · ~30 min · Starting Up
Enterprise Sales | Startup School
Pete Koomen
In 2 answers
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Video · About 3 minutes · Starting Up
Steve Blank: Want Your Startup to Succeed? Get Out of the Building
Steve Blank (Inc. Magazine)
In 2 answers
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Video · About 30 minutes · Starting Up
Rahul Vohra (Founder/CEO, Superhuman) - The Product-Market Fit Engine
Rahul Vohra
In 2 answers
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Video · Short tutorial (under 20 minutes) · Starting Up
Figma Logo Design Tutorial for Beginners (Step-by-Step)
TEDKSTUDIO
In 2 answers
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Video · About 95 minutes (North Star segment near 1:19:21) · Starting Up
The original growth hacker reveals his secrets | Sean Ellis (author of "Hacking Growth")
Sean Ellis, interviewed by Lenny Rachitsky
In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
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