Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · short YouTube tutorial · Starting Up
How to Track Influencer Marketing Sales and Conversions Using Google Analytics
YouTube creator (channel shown on the video page)
- Most influencer content is agency sales copy, so we picked an Indian D2C conversation where the guests run an influencer... Stellaris Venture Partners Podcast · podcast episode · Starting Up D2C Dialogues #2: Influencer marketing as a performance channel Stellaris Venture Partners (with Apaksh Gupta, One Impression, and Sarvesh Shashi, Sarva)
- This is a plain, practical breakdown of the three reasons Meta accounts actually get banned (policy violations, security flags,... Dancing Chicken Media Article · About a 10 minute read · Starting Up How to Prevent Meta Ad Account Bans Dancing Chicken Media
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Video · Short walkthrough video · Starting Up
How To NEVER Get A Disabled Facebook Ad Account In 2025
YouTube
- If you are going to structure your account safely from day one, start from Meta's own instructions rather than a third party's... Meta Business Help Center Tool · Reference help article · Starting Up Create a Business Portfolio in Meta Business Suite Meta
- Most advice treats camera fear as a mindset problem, but the discomfort is often physical, and this piece meets you there. It... Descript Video · Starting Up How to overcome your fear of being on camera Brenton Zola
- Before you force yourself in front of a camera you dread, it is worth asking whether you truly need to be there, and this piece... ZoomSphere Article · Starting Up Faceless Content: How to Build a Personal Brand (Without Showing Your Face) Amanda Ryan
- If the stumbling and losing your place is what makes filming feel awful, a teleprompter removes most of it, and this one is the... Teleprompter.com Tool · Starting Up Teleprompter.com Teleprompter.com
- This is the rare piece that treats the exact judgment call in the question instead of just cheerleading for personal branding.... Cultmethod Essay · ~12 min read · Starting Up Personal Brand vs. Business Brand (and the Secret Third Option): When to Choose Each Jon Persson
- This one names the failure mode the question is really worried about: an audience that follows you, not your product, and never... SUCCESS Article · ~8 min read · Starting Up The Personal Brand Trap Most Founders Never See Coming SUCCESS staff
- Most advice tells you to build in public without showing you what a non salesy post actually looks like, and this piece fixes... ravah.app Article · ~15 min read · Starting Up 27 Build in Public Post Ideas for Founders (With Examples) Usama
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Video · ~10 min · Starting Up
How to Sell Without Being Salesy
Marie Forleo
- This is a plain, numbered checklist of the exact errors most founders repeat in their first weeks of posting: pitching the... DotSimple Article · Starting Up The 9 Most Common Content Mistakes on LinkedIn That Founders Should Avoid DotSimple
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Video · Starting Up
How to grow on LinkedIn with this 3 step system
Justin Welsh
- Founders guess at what worked because LinkedIn's own numbers are thin and vanish quickly. AuthoredUp keeps a history of your... AuthoredUp Tool · Starting Up AuthoredUp: LinkedIn post analytics and formatting for creators AuthoredUp
- Before you worry about sounding different online, this teaches you to sound clear, and clarity is where a real voice starts.... Harper Collins / Google Books Book · 336 pages · Starting Up On Writing Well: The Classic Guide to Writing Nonfiction William Zinsser
- Instead of one more listicle of voice tips, this is working writers walking through how their own voice actually formed, mess... Apple Podcasts Podcast · Ongoing series, roughly hour-long episodes · Starting Up How I Write (podcast) David Perell
- This is the clearest explanation of why AI drafts sound generic: the same tidy structure, the same three-word punchlines, the... Forbes Article · Starting Up How To Write LinkedIn Posts With AI (That Sound Human) Jodie Cook
- Claude is a solid fit for the assist-not-replace workflow this answer endorses: hand it your rough notes or a voice memo and... Anthropic Tool · Starting Up Claude (Anthropic) Anthropic
- The consistency problem for a solo founder is rarely about ideas, it is about not sitting down to post every single day.... Typefully Tool · Free tier plus paid plans · Starting Up Typefully: Social Media Scheduling and Batching Typefully
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Video · Around 15 minutes · Starting Up
How to Batch Content for YouTube (3 Months of Content in 2 Weeks!)
Vanessa Lau
- This is the cleanest answer to your actual question: no, you do not need to be everywhere at once, and trying to be usually... itsmodernmillie.com Essay · Starting Up Should You Focus On Just One Social Media Platform? Millie (It's Modern Millie)
- Once you have decided to start with one platform, the next question is which one, and this piece answers it by starting from... godaddy.com Article · Starting Up How to choose the right social media platforms for your business GoDaddy Resources
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Video · Starting Up
30 Days of 64 Pieces of Content by Gary Vaynerchuk
Gary Vaynerchuk
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →