Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is the exact calendar of the boring recurring filings that quietly strike off companies: AOC-4 (annual accounts, Oct 30),... ClearTax Article · 12 min read · Starting Up ROC Compliance Calendar 2025-2026 (Private Limited Company) ClearTax
- Written by a founder-side sales veteran, this walks the exact traps in a big-company paper: net 90-120 payment terms you should... AWS Startups Blog Article · 12 min read · Starting Up Contract and Legal Traps to Avoid (Startup Founder Sales Series, Part 11) Mark Birch
- A startup lawyer's clause-by-clause breakdown from the vendor side: it explains that a liability cap does not erase risk, it... Startup Lawyer Article · 25 min read · Starting Up The Startup Commercial Contracts Guide Ryan Roberts
- Templates in the abstract are cheap; this reproduces the actual cold messages that landed real cheques and dissects why each... 22 Astronauts Article · 8 min read · Starting Up 5 Cold DMs That Led to Funding Ilir Aliu
- The craft of the cold email is universal, but who you send it to and what they expect is not: this maps the actual Indian angel... StartUpMandi Article · 14 min read · Starting Up How to Find Angel Investors in India (2026 Founder Playbook) StartUpMandi editorial team
- This is the guide that maps advisor structure to your exact stage, so you can see why a formal board is overkill at pre-seed.... Allied Venture Partners Article · 15 min read · Starting Up Strategic Advisory Boards Guide: Pre-Seed to Series B Allied Venture Partners
- This is the India-context piece for when you actually grant an advisor equity, written by a firm that does startup ESOP and... Treelife Article · 10 min read · Starting Up All About Advisor Equity: Types, Granting Process, Benefits Treelife
- This is the piece that names portfolio founders as the single strongest intro path and then ranks every other channel below it... OpenVC Article · 15 min read · Starting Up How to get warm intros to VCs OpenVC
- This is the operating manual for the group you want to start yourself. It gives you the exact numbers to decide on before your... Forbes Article · 9 min read · Starting Up 9 Things To Know Before You Start Your Own Mastermind Sarah Kathleen Peck
- This is the exact playbook the answer describes, spelled out step by step: research 10-15 attendees before you go, send 3-5... Growing Partners Article · 12 min read · Starting Up An Introvert's Guide to Killer Conference Networking Growing Partners
- A tight, credible framing of the core bet the answer makes: stop trying to work the room and instead play to introvert... Fast Company Article · 7 min read · Starting Up The Introvert's Networking Playbook Fast Company
- Written by a fund built entirely around go-to-market, so it treats sales/hiring/pricing as distinct functional problems, not... Stage 2 Capital Article · 10 min read · Starting Up Startup Founders: How to Find the Right Advisor for Your Business Liz Christo
- India-founded (Bengaluru) and thick with Indian operators who solved your exact problem recently: growth leads, founder-led... Topmate Tool · tool · Starting Up Topmate: book 1:1 time with operators and functional experts Ankit Agarwal and Dinesh Singh
- Where FAST is the one-pager, this spells out the exit mechanics in plain clause language you can lift: either party terminates... Promise Legal Template · copy-paste template + notes · Starting Up Startup Advisor Agreement Template (FAST-Style, 2025) Promise Legal
- An Indian founder's actual sequenced roadmap, not theory: stay lean in India (2 to 3 founders, burn under 3,000 dollars a... Inc42 Article · 8 min read · Starting Up A Playbook For Indian Founders Building Global Businesses Pranay Srinivasan
- The clearest example of a globally networked program you can join from India without moving: a 6-month residency in Bengaluru... South Park Commons Tool · 6 min read · Starting Up South Park Commons India South Park Commons
- This is the anatomy of the ask that actually gets answered in an alumni channel. Iskold, a founder and now VC, hands you the... Startup Hacks Article · 7 min read · Starting Up How to ask me (and others) for an intro Alex Iskold
- The clearest breakdown of how the best-run alumni network on earth actually delivers hires, customers, investor intros, and... Horizon Labs Article · 12 min read · Starting Up How Bookface (YC) Helps Early-Stage Founders Thrive Horizon Labs
- This is the discipline that keeps an alumni network from going cold: show up for other people first. Ranadive distills Adam... Medium Article · 9 min read · Starting Up Be a Giver: Think of Others and Get Ahead Ameet Ranadive
- Traynor gives you a simple two axis test: how many people have the problem, and how often does it hurt. Ideas that are both... ycombinator.com Article · about 8 min read · Starting Up Be Wary of Solving a Small, Rare Problem Des Traynor (Intercom)
- A detailed, honest set of notes on The Mom Test from a founder's point of view, with the best example questions pulled out. A... mtlynch.io Article · 15 min read · Starting Up The Mom Test book report Michael Lynch
- A former Stripe and Twitter operator, now an investor, on why, when, and how to interview customers. Practical and concise on... Uncork Capital (Medium) Article · 12 min read · Starting Up Get out of the building: Why, when, and how to interview your customers Amy Saper
- This tackles the how many question head on with a level head. It makes the case that below five conversations you cannot trust... Kromatic Article · 10 min read · Starting Up How Many Customer Interviews Are Enough? The Pre-Testing Sweet Spot Kromatic
- Rachitsky pulls together practical guidance on how to run user interviews that actually move you toward fit, including who to... Lenny's Newsletter (Lenny Rachitsky) Article · 15 min read · Starting Up Interviewing users for product-market fit Lenny Rachitsky
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →